Clienteling in luxury retail is setting new standards for developing highly personalized relationships with customers and driving loyalty.

Steve Dennis, president of SageBerry Consulting, said it best: “Even ‘very good’ is no longer good enough.”

Customers are tired of purely digital experiences, and they are craving something more personal. Winning, growing, and keeping customers requires you to create deep customer resonance through unique, memorable experiences. Building that kind of resonance starts with knowing exactly how to turn customer interactions into repeatable revenue and for luxury retailers, that starts with clienteling.

What Is Luxury Clienteling?

Luxury clienteling involves building and nurturing long-term relationships with luxury retail customers through personalized shopping experiences and interactions. Luxury clienteling typically entails leveraging customer data to understand individual preferences, purchase history, and lifestyle, allowing luxury brands to anticipate and meet their customers’ needs more effectively. 

This approach often involves one-on-one interactions between knowledgeable sales associates or personal stylists and customers, whether in-store, via phone calls, email, an app, or text messages. The goal of luxury clienteling is to enhance the overall customer experience, foster brand loyalty, and drive repeat purchases.

The Importance of Luxury Retail Clienteling

Luxury clienteling and white-glove service go hand-in-hand (pun intended). Since top hats and coattails were all the rage, white-glove luxury service has set the gold standard for experience. While we may have swapped coattails for bomber jackets, customers still desire the white-glove experience in luxury retail.

It’s the deeply personal in-store experiences associated with white-glove service that customers cry out for. Utter devotion and attention to the customer is the driving principle behind luxury retail clienteling. Get it right, and you’ll scrub away any trace of disjointed experiences. 

How Technology Supports Clienteling in Luxury Retail

Savvy modern businesses can use omnichannel technology to achieve luxury retail clienteling. You need to squeeze the most out of every customer interaction. With clienteling you can, but only when it’s a component of or integrated with a mobile point of sale (mPOS). 

Luxury clienteling allows brands to turn personalized service into measurable revenue growth. UNTUCKit used NewStore’s clienteling solution to build deeper customer relationships, with clienteling transactions accounting for 5.76% of total saless and generating a 17.28% more per transaction than the overall company average. 

The right store technology will allow you do the following:

• Connect and convert: Communicate with customers virtually through chat, sending promotions and adding products and payment links to encourage customers to buy.
• Create a customer profile: Build and refine customer profiles to enable personalized future interactions. Turn the profile into a little black book full of important information, such birthdays and anniversaries. 
• Interact across channels: See every touchpoint between your brand and customers (online and off).
• Customize recommendations: Offer personalized recommendations for customers based on their unique style and needs.
• Keep all store associates in the know: Let your teams in on each customer’s profile and communications so that even if staff are off, the customer is never left hanging.

How to Train Your Store Associates for Luxury Clienteling

To be successful at luxury clienteling, store associates need product knowledge, interpersonal skills, and an understanding of how to leverage technology. Arming your store associates with the skills and information to succeed is how you win at luxury clienteling.

Product knowledge

It’s important to ensure store associates have in-depth knowledge of your inventory, including materials, craftsmanship, and unique selling points. Train them to articulate product stories and convey the value proposition effectively. This education needs to be ongoing as you will have new collections and trends will change.

Interpersonal skills

Store associates need to understand the importance of building genuine, personalized relationships with customers. Train your store associates in active listening to understand customers’ needs, preferences, and aspirations. It’s also important to teach effective communication techniques, including verbal and non-verbal cues, to convey professionalism, attentiveness, and empathy.

Point of sale

Store associates must know how to use a mobile point of sale (mPOS) device, a powerful tool for luxury clienteling. Store associates can use a mPOS to leverage important client data, including contact details, purchase history, preferences, and special occasions. This allows store associates to address customers by name, acknowledge past purchases, and reference their preferences to personalize the shopping experience.

A mPOS can also be used to check real-time inventory availability to ensure accurate information on product availability, sizes, and colors, and to process transactions efficiently while maintaining a focus on building rapport and providing exceptional service.

Store associates can also reach out to customers across channels for follow-up actions such as sending thank-you notes, notifying them of new arrivals, or reaching out about upcoming promotions.

Clienteling in Luxury Retail Made Easy With NewStore

The number of transactions is no longer the metric to watch for store success. It’s a social world out there, and every experience is shared. Customers talk to each other more than ever and smashing your customer experience every time to genuinely satisfy customers will get them talking.

Every experience you create should drive the behaviors you want to see more of from your customers. Loyalty comes from achingly beautiful satisfaction. Customers will keep coming back seeking genuine enjoyment, and you’ll keep profiting.

Get in touch and begin your journey to better retail with support from the NewStore team.

Shoppers no longer separate the brand they meet online from the one they meet in store. They expect both to recognize them. They expect the conversation to pick up where it left off. And they expect every interaction to feel like it was designed for them, not for a segment of one million. For premium retailers, knowing how to create a personalized shopping experience that meets that bar is now the baseline for loyalty.

A personalized shopping experience is what turns a high-spending customer into a repeat one, and a repeat customer into a measurable revenue channel.

What is a personalized shopping experience?

A personalized shopping experience is one where the brand uses what it knows about a customer to make every interaction more relevant. Product recommendations, communications, store visits, and service moments are all shaped by that customer’s history, preferences, and context.

This goes beyond a name in an email subject line. Real personalization is built on a unified view of the customer, one that travels with them across channels. The associate at the flagship store sees the same profile the customer sees in the brand’s app. The recommendations a shopper gets at home reflect the conversation they had in store last week. 

For premium retailers, this is what clienteling is built to deliver – an ongoing, personalized relationship between an associate and a customer that drives repeat revenue.

Why personalization matters

The business case for a personalized online shopping experience, and an equally strong in-store version, is well documented. It comes down to three things.

Higher revenue per customer. When recommendations match what a customer actually wants, basket size goes up. Personalization is one of the more reliable levers for retailers looking to increase AOV without acquiring new shoppers.

Stronger loyalty. Customers stay with brands that treat them as individuals. Personalization is one of the more durable ways to enhance customer loyalty because it compounds over time. Each interaction adds to the profile, and each future interaction gets sharper as a result.

Better margins. Personalized service reduces return rates, raises full-price sell-through, and supports more effective upselling and cross selling. The economics improve on every dimension.

Personalization is not a vanity metric. It shows up in revenue, retention, and margin.

The foundation: the capability you need before strategy

Before any personalization strategy will work, the retailer needs the underlying capability. Three pieces of infrastructure are non-negotiable.

A unified customer profile. Purchase history sits in the OMS. Preferences and engagement data sit in marketing tools. Loyalty status sits in another platform. Store conversations sit in associate tools, if they are captured at all. The capability is bringing it together into one record per customer, accessible in real time.

Real-time inventory visibility. A recommendation an associate cannot fulfill is worse than no recommendation. Personalization depends on knowing what is actually in stock across the network, not what was on hand last night.

A delivery surface inside the workflow. The unified profile has to show up where the associate already works, which means inside the POS on a mobile device, not in a separate app. Without that, the data exists but never gets used.

Personalized shopping experience strategies that drive revenue

Once the capability is in place, strategies are what teams actually do with it. The four below consistently move the needle.

1. Equip store associates with full customer context

When associates can see purchase history, sizing, preferences, wishlist activity, and past conversations, every store interaction is a chance to convert, raise the basket, or set up the next visit.

This is the core promise of retail clienteling. It gives the associate the information they need to recognize the customer, anticipate the need, and follow up after the visit. The result is consistent, measurable store revenue from the customers a brand already has, rather than relying on one-time transactions or paid acquisition. James Avery, an artisan jewelry brand where some customers have been shopping for 50 years, takes this literally. When a granddaughter walks in with a single 30-year-old earring inherited from her grandmother and asks for help finding its match, the associate can pull up decades of family purchase history at the counter. By unifying customer data with the OMS and

POS, James Avery makes sure those long-running relationships are not lost when an associate turns over or a system changes.

2. Use purchase history to shape recommendations

Past behavior is a reliable predictor of future preference. A customer who has bought three pairs of slim-fit denim does not need to be shown a relaxed cut.

In practice, this means giving the associate a single view of the customer at the moment of interaction. Last purchase. Sizing across categories. Items returned and why. Wishlist activity from the app. The conversation an associate had with that customer six months ago, and the note they left after.

That view is what turns order history into a recommendation. Without it, the associate is guessing. With it, the conversation starts at “I saw you bought the wool coat last fall, the new shearling just landed in your size,” rather than “Can I help you find anything?”

3. Create a personalized in-store shopping experience, not just digital

A personalized online shopping experience gets most of the attention, but the offline personalized shopping experience is where retailers often have the most upside. Many brands have invested heavily in digital personalization while leaving the in-store experience generic, even though the store is where the highest-spending customers actually transact.

Closing that gap is straightforward in concept. Give associates a mobile tool with the customer profile built into the POS, so it is part of how they already sell. Train them to use it as a conversation starter, not a script. Capture notes after each visit. When done consistently, this is how the store becomes a measurable revenue channel rather than a fulfillment channel. It is also one of the reasons the importance of clienteling keeps rising on retail leadership agendas.

4. Extend personalization beyond the four walls

Personalization does not have to stop when the customer leaves the store. Outreach after a visit, styling suggestions ahead of an event, restock notifications on a favorite item: each one extends the relationship.

Virtual shopping is a strong example. An associate who knows a customer well can run a video appointment that feels closer to a private styling session than a sales call. The customer gets time and attention. The associate gets to reach beyond their own catchment area. The brand gets a higher-value transaction.

Mackage shows the model working at scale. The brand built clienteling into the way associates already sell, with mobile tools that let them follow up after a visit and send personalized styling suggestions. Clienteling now drives roughly 30% of store revenue at Mackage. The store stayed central. The reach extended.

Common challenges to plan for

Most personalization programs run into the same obstacles. Naming them up front makes them easier to navigate.

Data silos. The single most common blocker. If purchase history, loyalty status, and store conversations live in separate systems, no amount of strategy will close the gap.

Associate adoption. A personalization tool that associates do not use is a budget line, not an asset. The most reliable way to drive adoption is to embed the tool inside the POS, so accessing the customer profile and following up are part of the sales workflow rather than an extra app to remember. Training and incentive alignment matter, but workflow placement matters more.

Privacy and trust. Customers are willing to share data when they see the value. They are quick to disengage when personalization feels intrusive. The line is real and worth designing around.

Measurement. Personalization is easy to talk about and harder to measure. Pick a small set of metrics, including AOV, repeat purchase rate, and associate-attributed revenue, and track them honestly.

What separates programs that drive revenue from programs that look good

Most personalization programs that miss the mark do not fail because the strategy was wrong. They failed because the program wasn’t built into how stores actually operate. Accessing customer profiles required switching between apps, adding friction to already busy workflows, so associates often skipped it. At the same time, personalization was owned by marketing, leaving store teams without a sense of responsibility. And because revenue was measured at the channel level, there was no clear way to determine whether the program was improving store performance.

The programs that succeed take the opposite approach. Customer profiles are instantly accessible within the POS associates already use, removing extra steps. The store team owns the relationship, supported by the tools, not the other way around. And revenue is attributed back to the associate who drove it, which is what makes the program defensible at budget time.

Clienteling in luxury retail is the clearest illustration of this model at scale, but the principles are not exclusive to luxury. They apply to any premium brand where the store is the highest-value channel and the associate is the relationship.

Best practices for creating a personalized shopping experience

A few practical principles for retailers looking to build or rebuild their personalization programs.

Start with the associate. For premium retailers, the store is where high-value relationships are built. Repeat customers, high-AOV transactions, and the conversations that generate the next purchase all happen in person more often than in any other channel. If the in-store experience is generic, no amount of email personalization will close the gap. The first investment that pays for itself is putting a real customer profile in the associate’s hand.Unify the data before optimizing the experience. Personalization built on top of fragmented systems will hit a ceiling fast. Purchase history in the OMS, payment history, loyalty status, and

store conversations all need to land in one place, accessible at the moment of the interaction. Without that, every channel is working with a different version of the customer.

Pick a few high-value moments and execute well. Onboarding a new customer, the post-purchase follow-up, restock alerts on a wishlist item, and pre-event outreach are reliable starting points. Each is a moment when a relevant message materially increases the likelihood of a return visit.

Measure what matters. Outreach volume per associate, response rate, conversion rate from outreach, AOV, and customer lifetime value are the metrics that prove whether the program is generating revenue or noise. Activity metrics in isolation are not enough.

Personalization that drives revenue, not just experience

Knowing how to create a personalized shopping experience for premium retailers comes down to three things: unified customer data, associates equipped to act on it inside the POS workflow, and a measurement framework that ties every interaction back to revenue. The brands doing this well are not running a parallel personalization program alongside their store operations. They have made personalization part of how their stores sell, and they can prove it in their numbers.

Book a demo to learn more about how NewStore helps premium retailers embed clienteling into the POS workflow and turn store interactions into measurable revenue.

Last updated on March 23rd, 2026 at 09:23 am

For some heritage brands, the word “automation” can sound foreign to the organization’s roots. When a company’s reputation is built on craftsmanship, loyalty, and decades of customer relationships, introducing new jewelry retail technology might feel like tampering with tradition.

At James Avery—a Texas-based jeweler with more than 70 years of history—the brand’s identity has been grounded in the craftsmanship of its pieces and the stories of the people who wear them. So, how can a brand built over seven decades thoughtfully evolve into jewelry retail digital transformation in a way that feels authentic to its legacy?

For Harsha Bellur, James Avery’s Chief Information Officer, the answer wasn’t to introduce more complex software. It was invisible technology.

Bellur focused on simplification and removing friction rather than adding complicated features for associates to learn. The result is a masterclass in scaling a vertically integrated business without losing the human touch that defines it. 

For jewelry retailers looking to thrive in 2026, Bellur’s strategy offers a blueprint for balancing tradition with modern efficiency.

How to Simplify a Jewelry Store’s Tech Stack 

“The best technologies are the ones that nobody sees or feels,” Bellur says. “It has to fit into the workflow of the people that use it on a day-to-day basis.”

This philosophy is the foundation of James Avery’s digital transformation. 

As a vertically integrated company that manages design, prototyping, manufacturing, and retail in-house, James Avery operates a complex ecosystem. In the past, an associate might have used six to eight different applications to complete a single customer request.

Bellur’s mission was clear: uncomplicate the system.

James Avery consolidated scattered systems into a single, intuitive interface. Now, instead of navigating multiple or outdated tools, associates can focus on their craft and their customers. 

Associate Experience in Retail Technology: Why It Comes First

When associate experience improves, customer experience follows. That’s particularly true in artisanal jewelry, where purchases are rarely purely transactional. Often, they mark emotional milestones—birthdays, graduations, engagements, anniversaries—and associates are the brand stewards who ensure the purchasing experience feels meaningful.

“But you can’t expect an associate to deliver an ‘A-plus’ emotional experience if they’re struggling with a “C-minus” back-end system,” Bellur explains. “Customer experience starts with associate experience.” 

At James Avery, where some customers have been shopping for 50 years, the associates sometimes act as historians. When a granddaughter brings in a single 30-year-old earring inherited from her grandmother and needs help finding its match, the associate must be able to access historical data immediately. By unifying existing customer data with the Order Management System (OMS) and Point of Sale (POS), into a unified retail platform, Bellur ensures that those priceless stories and the customer loyalty they represent are never lost.

Jewelry Engraving Automation: Modernizing the Craft 

Perhaps the clearest example of Bellur’s “business-first, tech-second” philosophy is the transformation of James Avery’s engraving process.

In the past, engraving was a manual, paper-reliant process. Customers could design online, but their vision was transmitted onto paper before reaching the manufacturing floor. This led to a slew of possible interpretation errors, slow lead times, and a reliance on highly specialized technicians to manually configure laser machines.

Bellur’s team reimagined the workflow by developing a script that feeds the customer’s digital design directly into the laser engraving machines.

The results were immediate:

• Accuracy: The error rate dropped to near zero.
• Speed: The process became nearly instant.
• Labor: It eliminated the need for special skills to run the machines, allowing artisans to focus more on the jewelry than on the software.

It’s what Bellur calls a “rising tide” effect: optimize one friction point, and efficiency improves across the entire supply chain.

Scaling Change in a High-Tenure Culture: A Lesson in Retail Technology Adoption 

Change management can be one of the most difficult parts of jewelry retail digital transformation, especially in a company with long-tenured employees.

James Avery boasts an incredibly high employee tenure, with some staff working at the company for decades. Introducing a new POS system to someone who has used the same process for 20 years requires empathy.

Bellur credits James Avery’s retail operations team for championing the technology rollout. Rather than a mandated software update, the transition to a unified platform was treated as an internal campaign. Complete with internal marketing, engaging training sessions, and a focus on how the tool would make the associates’ day-to-day lives easier, adoption was collaborative across the business.

The outcome speaks for itself. James Avery maintains an extraordinary Net Promoter Score (NPS) of 93, a figure almost unheard of in traditional retail, where average scores hover around 32. 

When technology is implemented with respect for the user, it doesn’t replace the brand’s culture; it strengthens it.

The future is simpler 

Looking ahead, Bellur sees the end of “Frankenstein tech stacks”—an era of layering apps until the overloaded system weakens and falls apart.

Bellur’s near-future focus continues to be simplification. He envisions AI-driven tools, including internal chatbots that can answer associates’ policy or procedure questions instantly, further reducing the cognitive load on store staff.

As Bellur puts it, the goal isn’t to be a tech company. The goal is to be a 72-year-old artisan jeweler that’s smart enough to use retail technology solutions  to stay relevant for the next 70 years.

The Takeaway for Jewelry Brands Navigating Digital Transformation 

Harsha Bellur’s approach offers a vital lesson for legacy jewelry brands navigating modernization: technology serves the story. 

Whether it’s reducing manufacturing lead times by 50%, or moving online revenue from 15% to 40%, improved metrics are important because they protect what matters most: the emotional bond between the jeweler and the wearer.

The best technology gets out of the way and lets your brand shine. If you’re ready to modernize without losing what makes you, you — we’d love to talk.

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Frequently Asked Questions

How do you introduce new technology to long-tenured retail employees?
Treat the rollout as an internal campaign, not a software mandate. James Avery’s approach used internal marketing, hands-on training, and framed the tool around making associates’ daily work easier. This achieved collaborative adoption even among staff with decades of experience on legacy systems.

How many POS systems should a retail jewelry store have?
Ideally, one. James Avery reduced its fragmented applications down to a single unified interface. The fewer systems an associate has to navigate mid-customer interaction, the better the experience on both sides of the counter.

What’s a realistic NPS score for a jewelry retailer?
The average retail NPS hovers around 32. Anything above 70 signals exceptional customer loyalty. James Avery’s score of 93 reflects years of investing in associate experience, proving that operational improvements compound directly into customer satisfaction.

Last updated on November 14th, 2024 at 10:49 am

Achieving operational efficiency is the holy grail of retail, as it directly impacts a brand’s ability to meet customer expectations and maximize profitability.  In an industry where speed and accuracy are paramount, streamlined store operations ensure that products are always available when and where customers want them. This efficiency not only frees up valuable time for store associates to engage with customers but also drives higher sales and fosters lasting brand loyalty.

Recognizing this, we’re excited to introduce Runner—a dynamic product request and communication tool within the NewStore Associate App. Whether it’s a shopper wanting to try on a different size or a store associate needing to replenish fast-moving items, Runner simplifies the process, making it easier than ever for retail teams to work together and deliver exceptional service.

Let us share how Runner can transform your retail stores.

Why Runner Is a Game-Changer for Your Stores

Retail stores often keep a significant portion of their merchandise in the stockroom, especially when dealing with various sizes, colors, and styles. Traditionally, this means associates must leave the sales floor to retrieve items, potentially leading to delays and customer frustration.

Enter Runner. Integrated with the NewStore omnichannel point-of-sale (POS), Runner allows associates to efficiently look up product availability and request items from the stockroom—all within a single app, without ever having to leave the customer’s side.

Keep reading to discover the specific benefits of the NewStore Runner feature.

Elevated Customer Shopping Experiences

Today’s shoppers are busy and come prepared. They’ve likely browsed online before visiting your store, so it’s crucial to get products into their hands quickly. With Runner, requests are sent instantly from the store floor to the stockroom using the NewStore Associate App. Stockroom associates can quickly pick the items and deliver them to the sales associate, whether they’re in the fitting room or on the floor. This efficient process shortens wait times and ensures a smoother shopping experience.

Enhanced Associate Selling Experiences

Store associates are most effective when they’re engaging with customers, not running back and forth to the stockroom. Runner allows them to stay by the customer’s side, using the time while the stockroom associate retrieves items to learn more about the customer’s needs. These valuable interactions can lead to personalized service and opportunities for cross-selling or upselling, ultimately increasing sales and boosting the customer’s basket size.

Better Store Collaboration and Coordination

Runner enables seamless two-way communication between the store floor and stockroom for customer requests and replenishment. Associates can easily exchange notes within the Runner request, making operations smoother and faster. This real-time communication reduces back-and-forth trips and increases efficiency, helping tasks get done quicker.

Feature Highlights

As explained, Runner is designed to make store operations smoother and more efficient. Here are some of the key features that make this possible:

• Request products directly from the product view in the NewStore Associate App.
• See all requests in a single view, along with details such as the name of the store associate who submitted the request and the time of the request.
• Use the stockroom tag on the product image in the request to locate products more quickly.
• Enable push notifications to stay informed when tasks are submitted, accepted, or completed, ensuring that nothing falls through the cracks.
• Add a note by typing or using the microphone icon on the keyboard to dictate additional details for the request or to discuss customer needs in real-time.

How Footasylum and Clarks Use Runner

Footwear retailers like Footasylum and Clarks greatly benefit from a Runner feature as most of their inventory is stored in the stockroom. Both leading brands use the NewStore Unified Commerce Platform, including our omnichannel POS—and now Runner.

Footasylum

For Footasylum, conversion is the top priority. As Richard Noon, Product Manager of Omnichannel at Footasylum puts it, “Anything we can give store associates to help them with that, then happy days!” 

That’s where the NewStore Runner feature comes in. While Footasylum had similar functionality before, it wasn’t integrated with the point of sale. Store associates had to switch devices to check inventory and submit requests, relying on radios to communicate with the stockroom.

Now, with Runner, everything is streamlined into a single iPhone, improving efficiency and the customer experience. “We want to make sure store associates are spending as much time on the shop floor as possible,” Noon says.

Runner allows associates to engage more with customers and even serve multiple customers at once by submitting a single request for multiple items. With NewStore, Footasylum saves 2-3 minutes per transaction, allowing associates to handle everything from requesting items to completing the checkout right on the store floor.

The brand also utilizes Runner for replenishment. Previously, this process was manual, with associates walking around the store to check what items had been sold. Now, they have this visibility in the NewStore Associate App and can use Runner to restock the store floor, maximizing sales down to the last unit.

In sum, Runner not only speeds up the movement of merchandise from the stockroom to the store floor—associates can complete try-on requests in just two minutes—but also improves the efficiency of replenishing the shop floor throughout the day. From Noon: “We are really pleased [with Runner].”

Clarks

Clarks store staff are experts in their range, receiving specialized training to advise customers on everything from measuring to fitting to fashion trends. Their presence on the store floor is crucial, making NewStore Runner an essential tool.

Rachel Martin, Central Operations Specialist at Clarks, highlights one key benefit: “Staying with the customer as much as possible and minimizing time away from the shop floor.”

Clarks had similar Runner functionality in its previous in-store system, so it was important for the new feature to meet or exceed the previous experience.

NewStore Runner has delivered on its promise. Martin notes that another advantage, especially over using radios, is “that it is [a written request]. So, when associates get to the stockroom, they haven’t forgotten what they’re looking for.” This ensures quick and accurate stock retrieval.

Wendy Millican, Product Owner at Clarks and an avid customer, appreciates Runner from a shopper’s perspective. It allows the associate to help more than one child at a time, speeding up the process for the entire party—a win-win for Clarks and its customers.

With Runner, Clarks associates have improved the time taken to fulfill customer requests, and reduced the amount of time spent in the back of the house. This allows for more quality interactions with customers on the store floor and a great shopping experience every time.

Learn More About Runner

The aim of the NewStore Runner feature is to help associates be more efficient, delight customers, and increase sales by offering an intuitive, mobile, and omnichannel selling experience.

Don’t miss out on the opportunity to transform your store operations. Reach out today to see Runner in action and learn more about the NewStore Unified Commerce Platform!

Last updated on July 30th, 2024 at 03:22 pm

Getting to know your customer has never been more important. With an omnichannel approach – one that bridges the physical and digital shopping experiences – it’s much easier to develop a deeper relationship with your customers or customer intimacy.

This post discusses customer intimacy and how omnichannel tools will help support your customer intimacy strategy.

What Is Customer Intimacy?

Customer intimacy is about gaining a deep understanding of customers, so you can anticipate their needs and preferences and foster long-term relationships. It can be measured by your churn, product adoption rate, and net promoter score (NPS).

By knowing your customer intimately, you can continually adjust and redesign products that will meet or even exceed their expectations. Retail brands that excel at customer intimacy innovate faster and develop customer experiences that drive long-term customer loyalty.

Why Is Developing a Customer Intimacy Strategy Important?

Shoppers really want to get to know and develop a relationship with your brand, and failing to provide them with that opportunity puts you at risk of losing their business.

It’s not uncommon for brands to lose business due to poor customer relationships. In fact, 66% of customers said they would switch brands if they felt they were being treated as a number rather than an individual.

Brands that invest in developing a customer intimacy strategy can retain more customers, boost customer lifetime value, and improve their bottom line. Shoppers appreciate brands that invest in the relationship, not just the transaction, and are willing to pay more for better service.

Your customer intimacy strategy should be focused on offering your customers exactly what they want and need and delivering value to the marketplace. You must get to know your customers and segment them, so you can deliver each group the unique experience they expect. Because let’s face it, not all customers will want weekly new product updates or a highly personalized birthday message from a store associate – they may see this as pushy or an invasion of privacy – however others may love this approach.

Get close enough to your customers to find out exactly how they want to be clienteled to and what products speak to them. 

How to Create a Customer Intimacy Strategy

Developing a customer intimacy strategy involves fostering strong relationships with your customers, understanding their needs and preferences, and providing personalized solutions and experiences. Here are some strategies to help you achieve this:

Develop a customer-centric culture 

Make customer satisfaction a top priority across your organization. Respond promptly to customer inquiries, resolve issues effectively, and go the extra mile to exceed their expectations. Train your store associates to be empathetic, knowledgeable, and solution-oriented.

Listen and learn from customers

Actively listen to your customers’ feedback and use it to improve your products, services, and overall customer experience. Talk to your customers and conduct customer surveys, hold focus groups, or use social media to gather insights and understand their preferences. Ensure your customers know their input is valued.

Segment your customers

Group your customers based on their needs, behaviors, and demographics. This will help you tailor your marketing messages, offers, and overall approach to each customer segment. 

Build personalized relationships

Treat your customers as individuals and show genuine interest in their needs. Keep track of their preferences, purchase history, and interactions, and use this information to provide personalized recommendations and offers.

Reward customers for their loyalty

Incentivize customers for being loyal customers and brand advocates. Create a loyalty program that rewards customers for repeat purchases and sharing your brand with others. 

Engage in clienteling

Create tailored and individualized shopping experiences for your customers through clienteling. Identify chances for upselling and cross-selling, and equip your employees with valuable customer information they can leverage and act upon, such as birthdays or anniversaries.

Omnichannel Tools that Boost Customer Intimacy

To achieve customer intimacy you need to understand your customer. It’s essential to find out their preferences and what they genuinely think of your brand and current products. 

You can go about this by collecting data and forming real connections with customers through direct, personalized communication. Omnichannel tools, such as a mobile point of sale and mobile shopping app, can enable you to drive customer intimacy.

Mobile point of sale (mPOS) 

A powerful component of a successful customer intimacy strategy is store associates. With a mobile point of sale (mPOS), associates can take clienteling to a new level. They never have to leave a customer’s side to look for inventory in the back of the store or complete a transaction behind a clunky cash register.

An mPOS not only gives associates more face-time with customers but it also allows them to access useful data. Store associates have full visibility into customers’ purchase history across channels, enabling them to tailor their recommendations and more effectively upsell and cross-sell.

They can also create digital “black books.” This allows store associates to keep track of customer preferences, birthdays, anniversaries, and more. Then, whenever the customer visits next, that information can be viewed and used by any store associate to build hyper-personalized relationships.

A mobile POS truly brings the joy back to retail, allowing store associates to do what they do best and help customers find products they love.

Mobile shopping app

Building relationships with customers doesn’t solely happen in-store. Customers can also interact with your brand through a mobile shopping app and store associates can use this channel to conduct remote selling.

A shopping app naturally gets brands closer to customers, combining the physical and digital shopping experience, and putting you directly into the shopper’s pocket. By adding another shopping channel for customers, brands gain access to even more customer information. 

Marketing teams and in-store staff can use this information to better serve customers and deliver hyper-personalized SMS or in-app messages. For example, maybe a product a customer had been browsing is now back in stock or the matching shirt to the skirt they recently bought is now available. You can let them know via the app. Customers are 35x more likely to open a mobile message than an email, so it’s an ideal way to keep customers in the loop.

A consumer app can also enhance your loyalty program. Mobile loyalty personalizes the shopping experience and makes customers feel more connected to your brand.

An app is a great way to learn about and interact with your customers so you can cultivate long-lasting relationships.

Customer Intimacy Example

Golden Goose crafted an exclusive shopping experience for customers through its innovative Golden Passport app. This sense of exclusivity is attained by incorporating features that are solely available on the app, resulting in unique and personalized shopping experiences.

Through push notifications, the brand actively engages with shoppers and promptly informs them about limited-edition sneakers and new collections. Golden Goose also enables instant shopping of product lookbooks.

With the implementation of these exclusive features, Golden Goose guarantees its customers immersive and personalized experiences within the shopping app, encouraging engagement and satisfaction.

Customer Intimacy Is a Business Advantage

Brands that invest in getting to know their customers can expect to increase a customer’s lifetime value. Today’s shopper has high expectations, and it’s critical to understand their wants and needs.

Omnichannel tools can help you drive customer intimacy. Want to learn more about how the NewStore Unified Commerce Platform enables omnichannel? Request a demo today.

Last updated on September 12th, 2024 at 04:14 pm

In today’s competitive retail landscape, providing an exceptional customer experience across multiple channels is crucial. A unified customer experience ensures seamless, consistent interactions with a brand, whether online, in-store, or via a mobile shopping app. This approach integrates every step of the customer journey, from initial engagement to post-purchase support, offering a cohesive and enjoyable experience. 

In this post, we’ll explore the key components of a unified customer experience and share practical strategies to help your brand deliver a seamless and satisfying customer journey.

What Is a Unified Customer Experience?

A unified customer experience refers to the seamless, consistent, and integrated interactions that customers have with a brand across all touchpoints and channels. This approach ensures that every aspect of a customer’s journey, from initial awareness and engagement to post-purchase support, is cohesive and synchronized, regardless of where or how the customer interacts with the company.

A unified customer experience is part of a unified commerce business strategy where all channels and touchpoints are seamlessly integrated. 

Components of a unified customer experience 

Key elements of a unified customer experience include:

• Consistency across channels: Customers should receive the same level of service and have a consistent brand experience whether they are interacting with the company through a website, mobile app, social media, or in-store. The customer should be able to seamlessly transition between different channels. For example, a customer should be able to start a conversation on social media, continue it via email, and complete it over the phone without having to repeat information or re-explain their issue.
• Integrated systems and data: Customer information and interaction history should be integrated across systems and accessible to all relevant departments. This ensures that any representative interacting with a customer has the full context of previous interactions and can provide personalized service.
• Customer-centric culture: A unified customer experience requires a company-wide commitment to putting the customer first. This involves training employees to be customer-focused, delivering personalized recommendations, ensuring that customer feedback is regularly used to improve products and services, and providing timely and relevant support regardless of the channel the customer uses.

6 Benefits of a Unified Customer Experience

Below, we dive into the key advantages of a unified customer experience. 

1. Enhanced customer satisfaction and loyalty

Providing a seamless and consistent experience at every touchpoint increases customer satisfaction, as they appreciate the reliability and predictability of their interactions with the brand. This higher satisfaction translates into stronger loyalty, making customers more likely to return, make repeat purchases, and advocate for the brand by recommending it to others.

2. Improved efficiency

Unified systems and processes improve coordination and communication across departments, reducing redundancies and streamlining workflows. These efficiency gains enable employees to respond quickly to customer inquiries and resolve issues faster, enhancing the customer experience while also lowering operational costs.

3. Increased revenue

A seamless customer experience encourages repeat business and higher spending per visit, as satisfied customers are more likely to make additional purchases and explore other product offerings. Enhanced customer loyalty and satisfaction directly lead to increased sales, with loyal customers being less price-sensitive and more inclined to engage in premium programs or services.

4. Better personalization

Unified customer data across all channels provides deeper insights into customer preferences, behaviors, and purchasing patterns, enabling tailored recommendations and marketing messages. Personalized experiences resonate more with customers, leading to higher engagement, increased conversion rates, and greater opportunities for upselling and cross-selling.

5. Stronger brand consistency

A unified customer experience ensures consistent branding, messaging, and customer service standards across all channels, reinforcing the brand’s identity and values. This consistency builds trust and recognition, making customers feel more connected to the brand, thereby strengthening brand loyalty and enhancing the overall reputation.

6. Competitive advantage

Providing a superior and integrated customer experience sets a brand apart in a crowded market. Customers are more likely to choose a brand that offers convenience, consistency, and personalized service, which helps attract new customers and retain existing ones. This strong competitive advantage can increase market share and strengthen overall business performance.

How to Deliver a Unified Customer Experience

Delivering a unified customer experience involves ensuring that customers receive a consistent, seamless, and personalized experience across all touchpoints and interactions with your brand.

Understand your customer 

First, identify every point where customers interact with your brand, including online platforms, in-store experiences, customer service interactions, and social media engagements. Then, develop detailed profiles of your target customers to gain insights into their needs, preferences, and behaviors. 

Track key performance indicators (KPIs) related to customer experience, such as net promoter score (NPS), customer satisfaction (CSAT), and customer effort score (CES) to inform decisions. By utilizing data and insights, you can further personalize interactions based on customer behavior and preferences.

Integrate communication channels and technology

Leverage an omnichannel strategy to integrate all communication channels and maintain a consistent message. Additionally, integrating data across platforms is crucial to centralize and access all customer information effectively. 

Modern POS systems facilitate seamless integration of online and offline shopping experiences, helping brands in maintaining consistent customer profiles and inventory data.

Train and empower employees

Implement training programs to ensure employees understand how to consistently deliver top-notch experiences. Equip them with the necessary tools and information to resolve issues and provide exceptional customer service, tailored to individual needs. It’s important to cultivate a company culture that prioritizes customer needs and strives to exceed customer expectations.

Monitor, gather feedback, and continuously improve

Establish mechanisms for regularly collecting and acting on customer feedback. Through data collection and feedback analysis, it’s possible to identify areas for improvement and continually refine and enhance customer experience strategies.

Achieve a Unified Customer Experience With NewStore

Delivering a unified customer experience is essential for brands aiming to stay competitive. Customers expect a seamless and gratifying experience with every interaction. Failing to meet these expectations may prompt customers to move on to a brand that can deliver. 

With the NewStore Unified Commerce Platform, you can create a comprehensive view of both the customer and the business, empowering you to provide a superior unified customer experience.

Reach out to find out how NewStore can help your brand deliver.

Last updated on September 12th, 2024 at 04:15 pm

Understanding and optimizing customer lifetime value is essential for brands looking to build sustainable growth, foster customer loyalty, and increase profitability over time.

Retailers seeking to drive customer lifetime value should start by examining their in-store and mobile shopping experiences. 

In this article, we cover:

• What Is Customer Lifetime Value?
• How to Calculate Customer Lifetime Value
• How to Increase Customer Lifetime Value: 13 Tactics
• Why Customer Lifetime Value Matters for Omnichannel Brands

What Is Customer Lifetime Value?

Customer lifetime value (CLV) refers to the ultimate dollar amount a company is likely to gain from an individual customer during the lifespan of that customer’s relationship with the brand.

By analyzing CLV, businesses can make more informed decisions regarding customer acquisition, retention, and marketing strategies. 

How to Calculate Customer Lifetime Value

Calculating customer lifetime value involves estimating the revenue that a customer will generate over their entire relationship with the company and subtracting the costs associated with serving that customer.

Customer lifetime value serves as a great method for highlighting whether a brand’s retention efforts and spending on customer acquisition efforts are successful. It also helps companies assess profit margins and forecast future revenue. Additionally, the more that brands understand how their customers shop, the easier they can use that information to tailor their promotional tactics.

How to Increase Customer Lifetime Value: 13 Tactics

To increase customer lifetime value retail brands must focus on strategies that foster long-term relationships and repeat business. By implementing targeted initiatives that prioritize customer satisfaction, engagement, and loyalty, brands can maximize the value of each customer over their entire lifecycle. Below, we detail how to increase customer lifetime value through the creation of streamlined, impactful shopping experiences.

1. Easy checkout experiences

Consumers will be much more likely to first enter a store, and later make a purchase, if they don’t spot long lines stemming from the checkout counter. To combat extensive waiting periods, brands can equip their sales associates with mobile point-of-sale (POS) devices that allow associates to check out shoppers from any point in the store.

2. Endless aisle 

Ensuring customers know they can still obtain an out-of-stock item through your company is crucial; otherwise, the sale is likely lost. With the endless aisle approach, you eliminate concerns about customers leaving empty-handed and disappointed – every product, color, and size is readily available for purchase. By salvaging these sales, retail brands enhance the shopping experience and boost in-store sales, ultimately fostering customer satisfaction and loyalty.

3. Personalized experiences 

These days, consumers are on the hunt for personalized experiences. And as the retail marketplace grows more crowded, brands must ensure they forge personalized connections with customers in order to stand out among the competition. Clienteling enables store associates to create customized shopping experiences by accessing a 360-degree view of the shopper. 

Clienteling also helps facilitate personal outreach after the customer leaves the store. For example, if a customer wants to mull over a potential purchase and leaves the store empty handed, the sales associate can later follow up via text or email to provide more information about that product – possibly with a discount code to cinch the sale.

4. Upselling and cross-selling

By creating and storing profiles of your customers, containing their preferred sizes and styles, team members can access this information to cross-sell and upsell them products. Successful cross-selling and upselling demonstrates a deep understanding of the customer’s preferences and aspirations, fostering a sense of personalized service and strengthening the bond between the customer and the brand. As customers become more engaged with a brand, they are more likely to explore and purchase additional products or services, further increasing their lifetime value to the business.

5. Order fulfillment options

Consumers will be much more likely to make purchases over the long term if they know they’ll receive their orders quickly. Retailers with omnichannel order management solutions in place can leverage various store fulfillment strategies, including buy online pickup in-store and ship from store, to get purchases in customers’ hands faster. 

It’s critical that customers have a slew of order fulfillment options so they can select the one that best fits their schedules. For instance, some customers may want orders delivered directly to their doorsteps, while others may prefer to pick up purchases from a nearby brick-and-mortar location that same day, if their items are in stock.

Offering a variety of order fulfillment options is a key piece of brands’ customer retention strategies, especially as ecommerce behemoths like Amazon shift consumers’ expectations around rapid shipping.

6. Easy returns

By providing customers with flexible return policies, such as in-store returns, mail-in returns, or drop-off locations, brands can enhance the overall shopping experience and instill confidence in their customers. Offering multiple return options encourages customers to make purchases with the assurance that they can easily return or exchange items if needed, resulting in higher conversion rates and increased repeat purchases. Moreover, a hassle-free return experience can turn potentially negative situations into positive ones, fostering positive word-of-mouth referrals and customer advocacy.

7. Loyalty programs

One of the most effective methods of increasing CLV centers on offering a loyalty program. Loyalty programs fuel higher purchase volume by motivating members to participate and attempt to reach certain thresholds to unlock more incentives. These incentives can include earning points for each purchase – which can then be redeemed for discounts or free products – as well as participation-based perks, like collecting points for completing surveys about potential new items or submitting product reviews for the app and website.

8. Promotional discounts

Retail promotions are another way to target customers with exclusive deals. Retailers can cherry-pick the types of promotional discounts they believe will best resonate with their audiences. Some of these may include free shipping, percentage discounts (such as 20% off one full-priced item), buy one, get one deals, tiered promotions (which offer higher discounts to customers who buy more items, such as $30 off a purchase of $100 or more), and free gifts with purchase.

If shoppers know they can expect to receive retail promotions on a frequent basis, they will be much more likely to be a regular shopper.

9. Mobile-only perks

If retailers can persuade customers to give up a portion of their smartphone’s real estate and download their mobile app, they can keep customers engaged by offering mobile-only perks. For example, if the brand offers app users free shipping on all orders, that serves as a major incentive to shop using the app. 

It also helps drive more sales over a long period of time, as consumers will know they can make a purchase whenever they want, without worrying about shipping fees. Another mobile-only perk is exclusive content, such as videos from a celebrity spokesperson and surveys that let customers weigh in on styles for future products – all of which can make customers more invested in their relationship with the brand.

10. Referral programs

Referral programs harness the advocacy of existing customers to attract new ones. By incentivizing referrals through rewards or benefits, brands empower their satisfied customers to actively promote their brand within their social circles. 

Integrating the referral program seamlessly across multiple touchpoints, including websites, mobile apps, and social media, ensures accessibility and convenience for customers. Ultimately, a well-executed referral program not only facilitates customer acquisition but also cultivates brand loyalty and drives sustainable growth.

11. Build a community

Building a sense of community and fostering engagement among customers is essential for increasing CLV and cultivating long-term brand loyalty. One way to achieve this is by creating communities where customers can connect, share experiences, and interact with each other. These communities can take the form of social media groups, virtual or in-person events, or user-generated content platforms where customers can ask questions, provide feedback, and offer support to fellow community members. 

These communities have different value adds. For example, encouraging user-generated content, such as customer reviews, testimonials, and product photos, serves as authentic social proof for prospective customers, while organizing offline events or meetups further strengthens the sense of community by providing opportunities for face-to-face interaction and relationship-building.

By facilitating these interactions, brands not only strengthen the bond between customers but also position themselves as trusted authorities within their niche. Furthermore, actively participating in these communities allows brands to gain valuable insights into customer preferences, pain points, and emerging trends, which can inform product development and marketing strategies. 

12. Ask for feedback

By soliciting feedback from customers, brands gain valuable insights into their preferences, pain points, and expectations, allowing them to make informed decisions to better serve their audience. Actively seeking feedback also demonstrates a commitment to listening and responding to customer needs, fostering a sense of trust and engagement among customers. Additionally, leveraging customer feedback enables brands to tailor their marketing efforts and communication strategies, delivering more personalized and relevant experiences to their audience. 

Ultimately, by incorporating feedback into their business practices, retail brands can drive sustained growth, strengthen customer relationships, and increase CLV over time.

13. Personalized marketing efforts

By tailoring marketing messages and promotions to individual customer preferences, purchase history, and behavior, brands can create more relevant and engaging experiences that resonate with their audience. Personalized campaigns enable brands to deliver targeted offers and recommendations, increasing the average order value and overall CLV. 

Why Customer Lifetime Value Matters for Omnichannel Brands

While measuring customer CLV is important for any retailer, it’s especially critical for those with a heavy focus on expanding and refining their omnichannel capabilities.

Improving customer lifetime value helps brands understand how and where their customers prefer to shop. If a brand discovers that many of its sales are stemming from its mobile site, that data should prompt a decision to invest in building a native app. 

Ultimately, keeping a close eye on CLV can help inform retailers’ omnichannel strategies and make a notable impact on how they choose to foster long-term relationships with new and existing customers.

Interested in discovering how your brand can increase its customer lifetime value? Speak with one of our experts today.

Last updated on April 16th, 2026 at 10:48 am

As retail brands strive to differentiate themselves from growing competition, the importance of offering memorable in-store shopping experiences continues to rise. While some consumers may prefer to complete all of their shopping on digital channels, brands should still aim to connect with in-store shoppers by offering them personalized experiences they would not receive elsewhere. One method of achieving this involves leveraging an omnichannel point-of-sale (POS).

In this article, we cover the omnichannel POS features that are fueling more interactive shopping experiences.

Table of contents:

• What Is an Omnichannel POS?
• Traditional POS vs. Omnichannel POS
• 6 Benefits of an Omnichannel POS
• How an Omnichannel POS Fuels Sales for Footwear Brands
• Omnichannel POS: A Retail Staple for the Future

What Is an Omnichannel POS?

An omnichannel POS is a modern retail solution with features and functionality that support various sales channels, including brick-and-mortar stores, online stores, mobile apps, and any other touchpoints where customers interact with a business. This system allows brands to manage sales, inventory, and customer data across all channels seamlessly, providing a unified experience for both customers and employees.

Traditional POS vs. Omnichannel POS

A traditional POS is not built to support omnichannel brands. They are typically disconnected from other systems, hard to customize, and make it challenging to integrate new features. Furthermore, they don’t allow brands to capture and utilize real-time data. Today, customers expect highly personalized, convenient experiences, and a traditional POS makes this difficult to deliver. 

On the other hand, an omnichannel POS is built for integrations, unlike its traditional counterpart, and it allows brands to tap into real-time, game-changing data. It’s a complete solution that provides in-store associates with an immeasurable amount of ways to give white-glove service and brands the ability to deliver an overall top-notch experience.

6 Benefits of an Omnichannel POS

An omnichannel POS offers flexibility and convenience, integrating seamlessly with other channels and allowing brands to provide a consistent experience. Below, we discuss the key benefits of the solution.

1. More time with customers

Brands that equip their sales associates with omnichannel POS devices can ensure they spend more time connecting with customers on the sales floor. Having the ability to check inventory on the spot – or facilitate a checkout experience without leaving the shopper’s side – ensures that associates maximize their time with customers. 

Additionally, leveraging omnichannel solutions with inventory visibility helps sales associates find consumers’ requested products at a much faster rate. This translates into shoppers spending less time waiting for their associate to return from the back room and more time engaging with them – and potentially receiving great recommendations for other items to try on.

2. Inventory visibility

Sales associates can tap their omnichannel POS devices to find any size and styling information they need to assist customers without leaving their side. 

Additionally, this capability is especially useful for brands trying to maximize their real estate in stores. Brands with smaller brick-and-mortar locations may want to display only one type of shoe on the sales floor and stow additional styles and colors in the back room. Omnichannel POS solutions can then help associates easily sort through the inventory to find the exact product their shopper is looking for. 

3. Endless aisle transactions

Another benefit of an omnichannel POS and having superior inventory visibility is being able to unlock endless aisle technology. Endless aisle enables staff to access and sell all available products from any warehouse or retail location. In addition to boasting inventory visibility – which lets sales associates view real-time product availability from anywhere in the enterprise – endless aisle also offers customers a slew of order fulfillment options. 

For example, if a shopper visits a brick-and-mortar store and realizes that their preferred shoe style and color is unavailable in their size, a sales associate can leverage endless aisle technology to find another location with that product in stock. The associate can then offer to ship the product directly to the customer’s home or to a nearby store location.

Endless aisle also drives more cross-sell and upsell opportunities, which can increase consumers’ average basket size. By giving sales associates access to the full product catalog at their fingertips, they can browse for complementary items to recommend to shoppers. If a customer is looking to purchase new fashion sneakers, for instance, the associate can use endless aisle technology to see if the store also carries socks in a matching color.

4. Mobile checkout

With this solution, brands can offer mobile checkout. The entire check out process, from scanning products to processing payments, is all completed on a mobile device, which creates a faster, more seamless checkout experience.

Additionally, there’s an aesthetic appeal to using an omnichannel POS for mobile checkout. Rather than having customers see a clunky checkout counter, an omnichannel POS device adds a clean, modern vibe to the checkout and store experience.

5. Personalized analytics

As consumers grow more comfortable sharing personal data, such as their height and weight, in exchange for receiving personalized product recommendations and experiences, brands can adjust their omnichannel offerings accordingly. With personalized data, brands can take their customer service and clienteling efforts to the next level, cultivating loyalty over the long-term.

6. Convenience of modern technology

In contrast to a traditional POS system, an omnichannel POS facilitates regular software and feature updates, promoting agility. Further, deploying an omnichannel POS incurs lower upfront costs, as it only requires a mobile device, eliminating the need for bulky hardware units. All software resides on the mobile device, streamlining operations and avoiding potential hardware removal down the line.

How an Omnichannel POS Fuels Sales for Footwear Brands 

In-store shopping still maintains its allure, especially for apparel and footwear products, where the personalized nature of trying on products is still important. In particular, footwear brands are finding omnichannel POS solutions helpful when it comes to equipping sales associates with important customer data and information to find best-fitting products. 

From giving associates mobile devices to facilitate easy checkout experiences on the sales floor to deploying technology that scans shoppers’ feet to identify the best style of shoe for their needs, the opportunities for driving customer loyalty – and sales – are vast with an omnichannel POS.

For instance, innovative scanning technology can now analyze shoppers’ feet with precision, identifying not only the correct size but also the ideal style and fit based on individual preferences and biomechanics. This not only enhances the customer experience by ensuring a perfect fit but also minimizes the risk of returns, thus optimizing operational efficiency and reducing costs.

Additionally, because of the depth of inventory in footwear – there are so many size, width, and color combinations – it’s critical for brands to be able to access and sell inventory from all locations. This is true for buying online and fulfilling in-store as well as buying in-store and fulfilling from another store through endless aisle. Without an omnichannel POS, brands wouldn’t have this flexibility or the ability to maximize sell-through rates.

When store associates are armed with invaluable customer insights and inventory information, they can offer personalized recommendations and assistance, effectively turning each interaction into an opportunity to deepen customer relationships and drive sales.

Omnichannel POS: A Retail Staple for the Future

As the retail marketplace grows more crowded – and brands attempt to reach more global audiences – leveraging an omnichannel POS solution will be critical to success. The ability to tap into features like inventory visibility, endless aisle, and store fulfillment options will enable brands to create more personalized shopping experiences while increasing the likelihood of driving sales. 

Ultimately, consumers dictate the direction of the marketplace – and they increasingly want more experiences with a blurred line between digital and physical shopping channels. To meet the needs of their digitally savvy shoppers, retail brands should invest in a holistic platform that can seamlessly manage inventory, customer data, order fulfillment, product information, and more – and that’s an omnichannel POS solution.

Brands with an omnichannel presence enjoy a higher compound annual growth rate (CAGR) in market share, as discussed in our Guide to Creating an Omnichannel Strategy. 

Interested in finding out how your brand can use an omnichannel POS to transform the customer experience? Speak with one of our experts today.