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Last updated on May 11th, 2022 at 09:22 am
The role of a store associate has evolved greatly in recent years. Gone are the days of disappearing into the back room to look for a customer’s size and ringing up items behind a counter.
Retail technology has made the store associate role far more dynamic. In particular, mobile point of sale (mPOS) devices help reduce operational pain points and make it easier to connect with customers.
Below, we discuss the benefits of mobile point of sale devices and how this technology enhances the role of the store associate, creating a far better experience for both employees and customers.
Less forward-thinking retail brands have permitted competition between their online and physical storefronts. This is a short-sighted and self-defeating business model.
Adopting an omnichannel approach–one that seamlessly integrates the online and physical experience–is critical for retail brands that want to succeed in today’s digitally connected world.
Customers shopping across various channels is a good thing. Not only for your bottom line but also for store associates who now have more opportunities than ever before to connect with shoppers and provide assistance.
Tapping into technology, such as mobile point of sale (mPOS) devices, is crucial for providing omnichannel store associates with the tools they need to reach customers across channels.
There are many advantages of equipping store associates with mobile point of sale devices. They greatly improve their ability to create more positive interactions with customers and take clienteling to a new level.
A modern store associate can use an mPOS to:
Store associates are vital to the modern customer experience. Armed with technology, they can spend more time doing what likely drew them to the role in the first place — helping shoppers find products they love. Making the role more enjoyable for store associates means more engaged workers and less employee turnover.
Retaining knowledgeable store associates is critical for delivering great service. Customers want to form deep relationships with their favorite brands, including with the people representing it. Customers want to see a friendly face when they walk back into your store, and they are much more likely to engage with a text message about a new collection from someone they know. Plus, if a close relationship exists, store associates can create hyper-personalized messages to customers.
As retail brands move away from the hard-sell approach, providing highly personalized assistance is key to winning the hearts and minds of consumers. A positive store associate interaction will hold more weight with customers than any ad campaign. Also, a customer who has an overwhelmingly positive experience with a brand will often leave behind an equally content store associate. This makes the employee’s experience with your brand more meaningful and enjoyable, which again, increases the likelihood they’ll stick around for a while.
A modern store associate moves between the physical store and digital world as omnichannel retail demands. The role extends beyond customer service and into delivering an experience—confidently advising and subtly upselling, while building brand trust and loyalty.
Equipping store associates with an mPOS is advantageous. It doesn’t just improve the customer experience—it improves their own job satisfaction. It’s a win all around.
To learn more about empowering store associates with technology, check out our mobile POS solution.
