Our Story

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Stephan Schambach has been changing the commerce world since 1992. From founding Intershop and building the first standard software for online shopping, to putting retail in the cloud with the founding of Demandware (which was acquired by Salesforce for $2.8 billion dollars), Schambach has seen it all in retail. He put pen to paper in 2017 to share his vision for the next phase of retail, publishing his first book: Makeover: How Mobile Flipped the Shopping Cart. Makeover outlines the web of retail relationships with lessons and tactical next steps for retailers to adapt and thrive in the mobile age.

The visionary who brought the retail industry online shopping and cloud service solutions is laying the foundation for the future of digitally-influenced retail. It starts with physical stores and the technology both customers and store associates know and love.

With NewStore, Schambach has built an Omnichannel-as-a-Service platform that allows brands to run their retail stores on iPhones. Intuitive apps turn store associates into a point of sale, living website, and instant customer support, enabling them to deliver the seamless experiences today’s mobile-first shoppers demand.

For more information about the NewStore Omnichannel Platform, please contact us.

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NewStore by the Numbers

31
We’re a diverse group with 31 different nationalities making up the NewStore team

27
Speaking over 27 different languages

140+
Across two continents, our team now totals 140+ team members

Stephan Schambach, Founder & CEO

Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPOs with multi-billion dollar market caps.

As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands.

He has won numerous awards around the world for his technology and entrepreneurial leadership, and he is the author of Makeover: How Mobile Flipped the Shopping Cart. He is also an investor in several software and green-tech startups.

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