Our Story


Since 1992, Stephan Schambach has been changing the world. From founding Intershop and building the first standard software for online shopping, to putting retail in the cloud with the founding of Demandware and the company’s $2.8 billion dollar acquisition by Salesforce, Schambach has seen it all in retail. He put pen to paper in 2017 and published his first book, Makeover: How Mobile Flipped the Shopping Cart, outlining the web of retail relationships with lessons and tactical next steps for retailers to adapt and thrive in the mobile age.

The visionary who brought the retail industry online shopping and cloud service solutions, has now foreseen what the age of digital disruption has in store. And the future is mobile.

Today’s consumers live in a completely mobile society. The centerpiece of their existence is no longer their street address, but their smartphone. The customer isn’t just looking for a new channel; she’s undergone a transformation. Retail must transform, too, for the mobile age.

With NewStore, Schambach has built a Mobile Retail Platform that empowers brands to deliver an extraordinary end-to-end shopping experience for consumers. Built entirely from a mobile perspective, it integrates with existing ecommerce platforms. NewStore raises the omnichannel bar with one-touch purchase, scalable clienteling, and on-demand delivery — all optimized for the small screen.

For more information about the Mobile Retail Platform, please contact us.

NewStore by the Numbers

We’re a diverse group with 31 different nationalities making up the NewStore team

Speaking over 27 different languages

Across two continents, our team now totals 140+ team members

Stephan Schambach, Founder & CEO

Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPOs with multi-billion dollar market caps.

As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands.

He has won numerous awards around the world for his technology and entrepreneurial leadership, and he is the author of Makeover: How Mobile Flipped the Shopping Cart. He is also an investor in several software and green-tech startups.