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Hear why brands around the world trust NewStore.

Deliver modern, mobile-first shopping experiences that delight your customers. Drive ROI back to your business across all customer touchpoints—in-store, online, and on mobile. Book a time with our team to learn how we can help transform your business with our omnichannel solutions.

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Leading a retail revolution.

Stephan Schambach giving a speech

Our Mission is Simple

Retail is not what it once was. While it is still fundamentally about selling and buying, the customer journey is no longer linear—there is no clear-cut path to purchase. Customers do not see in channels; they see one brand and expect seamless experiences whether they are in-store, online, or on mobile.

Stephan Schambach founder image

Meet the visionary behind NewStore.

Stephan Schambach has been changing the commerce world since 1992. From founding Intershop and building the first standard software for online shopping, to putting retail in the cloud with the founding of Demandware (which was acquired by Salesforce for $2.8 billion dollars), Schambach has seen it all in retail. The visionary who brought the retail industry online shopping and cloud service solutions is laying the foundation for the future of digitally-influenced retail once again. It starts with physical stores and the technology both customers and store associates know and love.

With NewStore, Schambach has built an Omnichannel-as-a-Service platform that allows brands to run their retail stores on iPhone. Intuitive apps turn store associates into a point of sale, living website, and instant customer support, enabling them to deliver the seamless experiences that today’s mobile-first shoppers demand.

ecommerce pioneer

1995

Co-founded - Intershop

The first online store in Germany and the first standard software for e-commerce applications.

2000
Stephan Schambach on cover of Business Week

Intershop NASDAQ IPO

Grew to over 1000 employees in 17 offices globally.

2004

Founded Demandware

The first cloud-based software-as-a-service e-commerce solution.

Stephan Schambach infront of Demandware banner
2012
Demandware President and CEO Tom Ebling and Founder and Chairman of the Board of Directors Stephan Schambach ring the bell at New York Stock Exchange

Demandware NYSE IPO

Demandware Inc priced its initial public offering of 5.5 million shares at $16 each, well above its expected price range.

2015

Founded NewStore

The first integrated cloud OMS and mobile POS with over $110 Million in funding.

NewStore team picture
2016
Demandware Stock

Salesforce acquires Demandware

Demandware is acquired by Salesforce for $2.8 Billion.

2020

Salesforce invests in NewStore

NewStore receives $20M in strategic investment from Salesforce alongside momentum with shared customers such as Burton Snowboards and Ganni.

NewStore Ganni Salesforce Presentation
2021

NewStore Raises Series B-1 Financing Round

NewStore receives $45 million investment from General Catalyst, Activant Capital, and Salesforce Ventures to accelerate company growth.

2022

NewStore Launches NewStore Consumer Apps

Through its acquisition of Highstreet Mobile, NewStore adds native consumer app offering to the NewStore Omnichannel Platform.

NewStore by the numbers.

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Nationalities

We’re a diverse group with 24 different nationalities making up the NewStore team.

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Languages

No matter what yours is, we’ll understand your needs.

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Team Members

Spanning across two continents, our team now totals more than 200.

awards & recognition

50 Most Promising Startups Around The World (2017)

Bloomberg

Best Breakthrough Product, Finalist (2017)

Glossy

Fashion Innovation Award (2018)

Fashion Innovation Week

The Leading 100 (2019)

The Lead

Best Omnichannel Solution: Top Retail Supplier (2020)

EHI Retail Institute

Best Omnichannel Strategy, Finalist (2019)

Modern Retail

Best Omnichannel Experience, Finalist (2022, 2023)

Modern Retail

#1 Entry-Level Software Company in Boston (2022)

BostInno

Boston Best Midsize Places to Work (2023)

Built In

POS Solution of the Year (2023)

RetailTech Breakthrough Awards

Omnichannel Retail Initiative of the Year (2023)

RTIH Innovation Awards

Best Retail Project (2024)

Mach Impact Awards

Digital Transformation Project of the Year (2024)

RTIH Innovation Awards

Top Supplier Retail (2025)

Retail Technology Awards Europe (RETA)

Join our team of creatives.

Are you passionate about perfecting the retail experience? Are you a kid at heart with a wild imagination? We’d love to hear from you!