Outdoor Voices Activates The Future of Retail By #DoingThings The Omnichannel Way
Outdoor Voices, known for its colorful exercise essentials, is redefining what it means to be an activewear brand. Instead of putting pressure on performance, the company takes a light-hearted approach to activity – prioritizing fun over fast and inspiring people to move. It’s this inclusive and approachable idea of fitness that has helped it build a community of “Recreational enthusiasts” who love Doing Things.
To eliminate unnecessary manual efforts by “Team OV,” and reinvigorate the customer shopping experience, Outdoor Voices selected the NewStore Omnichannel Platform. The platform and its iOS apps power a seamlessly integrated online and store experience, which is core to the brand’s vision of retail being about activating the community.