X
x

Bring the joy back to retail.

NewStore is the only mobile POS with integrated cloud order management. Retailers like UNTUCKit and Decathlon use our platform and store associate apps to deliver end-to-end omnichannel capabilities with simplicity and ease.

*Privacy Notice: By hitting "Submit," I acknowledge receipt of the NewStore Privacy Policy.

GANNI Brings Effortless Omnichannel to Global DTC Business

Last updated on July 14th, 2021 at 03:37 pm

GANNI has long been Copenhagen’s cool girl brand. Since 2009, husband-and-wife team Nicolaj and Ditte Reffstrup have built a community around Scandi 2.0 style. So much so, fashion lovers are now adopting the confident, relaxed and effortless GANNI girl state of mind beyond Scandinavia. Today, the brand is shoppable at more than 600 retailers and 25 owned concept stores. This includes new flagships in London and the U.S., where the brand is excited to meet a captive audience of #GANNIgirls. 

Ganni Store

Why NewStore

As GANNI planned its direct-to-consumer (DTC) growth and expansion, including into large fashion markets like New York and Los Angeles, it saw an opportunity for change. Specifically, there was a desire to overcome a clumsy store and associate experience and make it effortless – just like the brand’s designs.

Evolution is something the brand has embraced since its early years. Founder Nicolaj has a deep tech background, and the company was built on a willingness to experiment and innovate. To make the GANNI brand experience extraordinary and associate workflows accessible, the team entrusted NewStore with its complete and seamless mobile omnichannel solution.

“NewStore has been a blessing for our associates. An iPhone is the only device we need for point of sale, inventory management and store fulfillment. Using the NewStore Omnichannel Platform allows us to operate stores on the lightest tech stack I’ve ever seen.”

— Anders Lindberg Madsen, Solution Architect & Integration Manager, GANNI

Going Global with Omnichannel

GANNI ditched its old-school retail tech footprint, including its point of sale system, in favor of the NewStore platform. The system combines POS, order management, inventory, and clienteling. Since launching NewStore in its stores, GANNI has grown its average customer capture rate at the point of sale by an impressive 900%. Using a mobile POS has allowed GANNI to capture data through email and transactions, enabling easy returns and even better customer service…all from a fast and easy-to-use iPhone app.

Additionally, core to any brand becoming a global omnichannel organization is having a single view of inventory across all supply and demand sources. With an iPhone app powered by the NewStore platform, GANNI is able to manage store inventory more responsibly by surfacing it to anyone, anywhere. This helps store associates better cater to the brand’s growing cohort of loyal customers around the world. The better inventory visibility, the more inventory sell-through. 

Omnichannel – a win for GANNI and the GANNI girl.

Ganni Miami flagship store

    Uses

  • Omnichannel OMS
  • Mobile POS
  • Store Fulfillment
  • Store Inventory
  • Omnichannel Insights

    Impact

  • 900% increase in customer data capture
  • Responsible inventory management
  • Retailing from an iPhone

Share this case study

  • Twitter
  • Facebook
  • Linkedin