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BOSTON – March 23, 2023 – NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced its partnership with commercetools, the leading provider of composable commerce. The partnership was unlocked by an integration between the NewStore Omnichannel Platform and the commercetools Composable Commerce offering. Together, NewStore and commercetools now offer the most complete omnichannel solution for retail brands, allowing them to unify all aspects of their physical and digital storefronts.
“At commercetools, we believe that eCommerce is not just about transactions, but about creating memorable experiences for shoppers. NewStore’s vision aligns perfectly with that mission,” said Dirk Hoerig, Founder and CEO, commercetools. “Together, we can offer the most direct path to omnichannel for retail brands, and we are thrilled about the opportunities this new partnership will create for our existing and future customers.”
The backbone of the integration, which was built by ChangeCX, an independent systems integrator for both organizations, is a real-time API-connector. This allows joint customers to quickly and easily enable frictionless omnichannel solutions, such as order and inventory management, which unlock capabilities like BOPIS, BORIS, store fulfillment, remote selling, and endless aisle. With the NewStore mobile POS, associates can manage all these flows in-store via a single iOS app. And the commercetools Composable Commerce platform’s pre-built eCommerce workflows and tools complement that ease of use for developers and business users on the backend.
While ChangeCX is the first SI to offer the integration, NewStore and commercetools already work with an experienced ecosystem of partners around the globe. Together, they can support brands in more than 50 countries.
“Today’s consumers expect unified, multi-channel experiences, regardless of when, where, and how they shop. But omnichannel is hard, and retail brands trust technology companies like us to make it happen,” said Stephan Schambach, Founder and CEO, NewStore. “The best thing we can do for our customers is to find new and more efficient ways to align with other solution providers. The fact that we have already worked with commercetools to power the omnichannel journeys for multiple enterprise brands proves we have bought into this approach. And this partnership is an important next step in solidifying and growing our relationship.”
The announcement is also strengthened by both organizations’ ties to the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. NewStore and commercetools are committed to the MACH (Microservices-based, API-first, Cloud-native SaaS and Headless) principles and the value this approach can offer brands looking to propel current and future digital transformations.
To learn more about the partnership, schedule a meeting with NewStore at Shoptalk, or visit: www.newstore.com/tech-partners/commercetools/
About commercetools
The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. Today, some of the world’s most iconic brands and growth-focused businesses trust commercetools’ powerful, flexible, scalable solutions to support their ever-evolving digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools provides customers with the agility to innovate and iterate on the fly, merge on and off-line channels, drive higher revenue, and future-proof their eCommerce business.
Based in Germany, with offices across Europe, Asia, and North America, commercetools is singularly focused on leading a future of limitless commerce possibilities.
About NewStore
NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built with MACH principles, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and native consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, Scotch & Soda, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available — now supercharged with Tap to Pay on iPhone. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at www.newstore.com
Media Contact
Ryan Lemos
Manager, Corporate Communications
rlemos@newstore.com
