One Word to Describe Mobile Experience in Retail? Underwhelming.
Posted by Marcus LaRobardiere on Dec 4, 2017
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I love my phone. And let’s be honest, we all do. If you’ve ever misplaced it, you’ve experienced the horrible panic that follows: heart races, palms sweat, mind starts wishing you’d lost your wallet instead – or at least that’s what happened to me when I left mine in an Uber last month. (Don’t worry, a friend got it back for me by making use of Find My iPhone and then contacting the Uber driver through his phone.)
In any case, when the majority of us feel this strongly about our smartphones, why isn’t the retail industry doing everything it can to attract mobile users? Why do I find myself getting frustrated by the small images, ugly interfaces, and slow response times of retail sites? And why am I searching for a retailer’s app only to discover it doesn’t have one?
When essentially no brand is offering progressive web functionality (1%) and only 22% of brands have a shopping app, there’s a lot to be desired when it comes to the mobile experience for consumers. This disconnect between possibility and reality is the reason that the 2017 Mobile Retail Report found the Mobile Experience of the retail industry lacking, grading it a disappointing C+.
In a world where I can compare and then purchase flights through half a dozen apps and can deposit a check 1000 miles from my nearest bank branch, it is even more confusing that my mobile shopping experience is anything but flawless.
Your customers, current and potential, are already glued to their phones, so they may as well be spending that time shopping on your mobile website, right? Request your custom branded report to determine how you compare against competitors: www.newstore.com/resource/olr-2021/.
For more insights, download your complimentary copy of the 2017 Mobile Retail Report: www.newstore.com/mobile-retail-report.
