Inside BFCM 2025 with NewStore: A Retail Veteran’s Take on This Year’s Results
Posted by Kit Campoy on Dec 9, 2025
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Heading into Black Friday/Cyber Monday (BFCM) 2025, the retail narrative was full of uncertainty. Economic policy shifts, leadership changes at major retailers, and conversations about traffic levels in stores all contributed to a sense of unease. But once the results started coming in, a different story emerged—one grounded in confidence, momentum, and proof that omnichannel innovation continues to pay off.
Consumers didn’t hesitate. They shopped. They spent. And they rewarded brands that made it easy to get what they wanted, wherever and however they chose to buy. This year’s BFCM results tell a clear story, and it’s not one of doom and decline. It’s a story of growth and the technology enabling it.
Let’s get into it.
Retailers running on the NewStore platform saw a 10% increase in overall sales during BFCM weekend. In a market defined by unpredictability, that kind of growth is meaningful. Customers aren’t just browsing—they’re buying from the brands they trust.
Taking a closer look, NewStore-powered retailers also saw a 9% increase in overall orders. As someone who has led stores through unpredictable retail cycles, I can tell you: results like these change the energy on the sales floor. This kind of growth also shows brands that they’re getting it right. It highlights relevance, loyalty, and operational excellence.
Even more impressive than the top-line growth is what drove it. This was not a simple uptick in traffic. It was the strategic deployment of omnichannel capabilities designed to meet customers where they are.
Here’s where the story gets interesting. Year-over-year sales increases for NewStore’s core omnichannel capabilities came in at:
These numbers shine! They’re proof that when brands blend physical and digital retail experiences seamlessly, customers respond. Great technology doesn’t call attention to itself. It simply works, delivering outcomes customers feel but rarely notice. That’s what builds loyalty.
At the end of the day, customers don’t care what system powers your inventory, how your fulfillment logic works, or what mobile POS your associates use. They care about getting the product they want, avoiding long lines, and feeling recognized. Invisible technology that delivers visible results—that’s omnichannel done right.
Technology reliability is the backbone of retail’s busiest weekend. During BFCM, NewStore delivered 99.99% uptime, meaning associates could log in, access inventory, view customer profiles, build mixed carts, and check out seamlessly.
And they did it under peak pressure.
On Black Friday, the platform processed 12.2 orders per second at its busiest moment without latency, slowdowns, or failed checkouts. To put that into perspective, that’s 732 orders every minute and 43,920 orders in a single hour. Most retail systems never come close to that, let alone during the highest-pressure shopping event of the year.
That level of performance isn’t common, and it’s immediately noticeable when it’s absent. Systems that lag, freeze, or fail derail store operations. They frustrate associates and erode brand trust right when customers are ready to buy.
I’ve lived through that. As a former store manager, I spent far too much time troubleshooting POS systems, restarting hardware, and calling IT support while trying to serve customers. The effort required to compensate for bad tech is exhausting and entirely avoidable. When the technology works, store teams can focus on what matters: connecting, selling, and building relationships.
Operational excellence isn’t glamorous, but it’s transformative. It turns transactions into experiences and frontline teams into brand champions.
BFCM may be behind us, but the holiday story is just beginning. Early indicators suggest a season fueled by confidence. Consumers are willing to spend, especially with brands that make it easy.
If the next four weeks follow this trajectory, retailers embracing scalable omnichannel platforms will be the ones setting the tone for 2026 and beyond. They’ll be the brands people remember, recommend, and return to.
How’s that for a holiday headline?
If you’re heading to NRF 2026, this is the moment to see these results in action. Meet with the NewStore team to learn how you can drive more value and sales by creating exceptional brand experiences across all channels. Book a meeting here.
Kit Campoy is a retail expert and the author of the book, The Retail Leader’s Field Guide. She spent 46,000 hours in stores leading teams. Today, she trains frontline teams and writes for world-class SaaS retail tech brands.
