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BOSTON – April 15, 2025 – NewStore, the world’s most scalable unified commerce platform, and Deloitte Digital today announced a strategic partnership to help enterprise retailers modernize operations, leverage data-driven insights, and create seamless shopping experiences. The global collaboration spans the United States, the Middle East, and the DACH region (Germany, Austria, and Switzerland), combining NewStore technology with Deloitte Digital’s deep expertise in enterprise systems, SAP solutions, and digital transformation.
Through this collaboration, NewStore and Deloitte Digital have developed a powerful connector between NewStore and SAP S/4HANA Public Cloud. Built by Deloitte Digital and powered by SAP Business Technology Platform (BTP) and OSTA, this integration provides retailers with real-time access to inventory, sales, and customer data—enhancing efficiency, agility, and customer engagement.
Beyond this integration, the alliance establishes Deloitte Digital as the first truly global systems integrator (SI) and go-to-market (GTM) partner for NewStore, offering enterprise retailers end-to-end support in:
“This partnership is designed to help retailers unlock transformative value faster and at scale,” said Michael DeSimone, CEO of NewStore. “By combining Deloitte Digital’s global reach and expertise in SAP systems with our flexible, unified commerce platform, we’re not just helping retailers integrate technology—we’re empowering them to rapidly scale operations, enhance customer experiences, and drive growth across markets worldwide.”
Deloitte Digital, a leader in enterprise implementation services and SAP solutions, also brings deep expertise in digital strategy, tax, risk, and compliance—positioning this partnership as a catalyst for retail transformation.
“Retailers today are navigating complex challenges—from evolving consumer expectations to operational inefficiencies,” said Egbert Wege, Partner, Retail & Consumer DCE at Deloitte. “This partnership addresses those challenges head-on by aligning proven technology with deep industry insight.”
“By working together, we’re helping brands reimagine their retail strategies—not just by connecting systems, but by enabling more adaptive, resilient, and customer-focused business models,” added Dr. Peter Hochrainer, Director Retail & Consumer, Alliance Partner at Deloitte.
This partnership underscores a key mission for NewStore—empowering retailers to deliver a truly unified commerce experience and exceptional customer journeys across every channel.
To learn more about how NewStore and Deloitte Digital are transforming retail, click here to schedule a demo.
About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters by creating trust and confidence in a more equitable society. We leverage our unique blend of business acumen, command of technology, and strategic technology alliances to advise our clients across industries as they build their future. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s approximately 460,000 people worldwide connect for impact at www.deloitte.com.
About NewStore
NewStore offers the world’s most scalable and globally compliant unified commerce platform, featuring the easiest-to-use, lightest tech stack for fast and flexible deployment. With its advanced omnichannel POS and branded shopping apps, NewStore enables premium retail brands to deliver exceptional customer experiences across every channel. Trusted by 85+ brands in 55+ countries, NewStore drives a 30% increase in sales through seamless transactions, personalized interactions, real-time inventory visibility, and flexible fulfillment options. To learn more, visit www.newstore.com and follow us on LinkedIn.
Media Contact
Ryan Lemos
Director, Corporate Communications and Content
rlemos@newstore.com
