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BOSTON – March 18, 2025 – NewStore, the world’s most scalable unified commerce platform, today announced its partnership with Oroton, one of Australia’s most iconic fashion and accessories brands. Oroton will roll out the NewStore Omnichannel POS, Omnichannel OMS, and Omnichannel Manager solutions across its 30+ stores, significantly improving its retail operations.
With over 80 years of history, Oroton is a renowned name in Australian fashion, celebrated for its timeless designs and high-quality craftsmanship. By replacing its outdated, on-premise systems with a cloud-based, fully mobile SaaS platform, Oroton will modernize the in-store experience, enhance operational efficiency, and elevate its unified commerce strategy.
“Our focus has always been on delivering exceptional customer experiences, but our old systems limited our ability to create a seamless connection between our digital channels and physical stores,” said Saurabh Bhola, CIO at Oroton. “NewStore stood out as the clear choice to close this gap—not just for its capabilities, but for how seamlessly it integrates with our existing tech stack. Its modular design also allows us to implement at our own pace while still future-proofing our business.”
With NewStore, Oroton will unlock key omnichannel capabilities, including:
“The best retail experiences are ones that make shopping feel effortless, no matter where or how a customer interacts with a brand,” said Michael DeSimone, CEO at NewStore. “Oroton understands this, which is why they’re investing in a platform that eliminates friction and gives their customers more control over their shopping experience. With NewStore, they’re not just upgrading their technology—they’re setting a new standard for retail in Australia.”
To learn more about the NewStore Unified Commerce Platform and request a demo, visit: https://www.newstore.com/.
About Oroton
Oroton is synonymous with accessible luxury and a unique Australian sense of beauty, with over 80 years of commitment to innovative design using time-honoured materials and techniques. Founded in Sydney in 1938 by Boyd Lane as an importer of luxury European textiles, Oroton has always believed in quality, sourcing the finest materials from around the world. With over 30 stores nationwide and an expanding online presence, Oroton continues to bring its heritage of craftsmanship to customers. For more information, visit www.oroton.com.
About NewStore
NewStore offers the world’s most scalable and globally compliant unified commerce platform, featuring the easiest-to-use, lightest tech stack for fast and flexible deployment. With its advanced omnichannel POS and branded shopping apps, NewStore enables premium retail brands to deliver exceptional customer experiences across every channel. Trusted by 85+ brands in 55+ countries, NewStore drives a 30% increase in sales through seamless transactions, personalized interactions, real-time inventory visibility, and flexible fulfillment options. To learn more, visit www.newstore.com and follow us on LinkedIn.
Media Contact
Ryan Lemos
Senior Manager, Corporate Communications
rlemos@newstore.com
