What does the ultimate omnichannel customer journey look like?
Consumers today expect a brand to look and feel the same whether they’re shopping through an app, on a desktop, or in the physical store, and they expect all of these channels to be seamlessly connected. This singular experience is the essence of retail’s favorite, yet most elusive, concept: omnichannel.
Every retail brand wants to deliver the ultimate omnichannel experience, but how many actually are?
The Omnichannel Report is the second in the Mobile Retail Report series, analyzing how well 140 luxury, lifestyle, and apparel brands deliver on the omnichannel promise of a compelling shopping experience – and how it impacts retailers’ bottom line.
The Omnichannel Report is now available, download your complimentary copy today.