X
x

Hear why brands around the world trust NewStore.

Deliver modern, mobile-first shopping experiences that delight your customers. Drive ROI back to your business across all customer touchpoints—in-store, online, and on mobile. Book a time with our team to learn how we can help transform your business with our omnichannel solutions.

*Privacy Notice: By hitting "Submit," I acknowledge receipt of the NewStore Privacy Policy.

Beauty: Let’s Get Personal

Posted by Marcus LaRobardiere on Mar 1, 2018

The modern world of beauty is an interesting place. We used to have one option: the beauty counter at a department store – or maybe CVS if we were in a pinch. But those days are long gone. There are now endless possibilities for fulfilling our beauty needs.

A well recognized necessity in the retail industry is the incorporation of personalization and convenience into brands through mobile-driven technology. And with skincare and makeup being some of the most personal products a person can buy, this is just as true within the beauty market. There is a reason Sephora is often praised for its in-store tech and interactive mobile app: they make it easy for consumers to have a delightful and personal experience.

If you’re anything like me, you appreciate makeup and skincare – but not as much as you appreciate convenience. I have become a lot more invested in my beauty products since I discovered Birchbox, and the top of my dresser has essentially turned into a millennial pink shrine since my introduction to Glossier. [Anyone else on the edge of her seat waiting to see what that $52M brings us?] The key for me has been that these beauty brands and products are letting me do things on my terms, requiring little more effort than a few clicks of my mouse or a few taps on my iPhone.

And if anything can demonstrate the importance of keeping it personal in beauty, it’s the instant success and substantial impact of Rihanna’s Fenty Beauty. With its 40 foundation options setting it apart since the day it launched, the brand is being praised by customers and the media alike because it finally provided what so many women had spent their lives unable to find – a foundation that is just right, one that is personal to them. While the perfect foundation doesn’t fall under digital transformation, the principle remains the same: each customer wants to feel singularly taken care of and valued by the brand. And the personalization that is possible through technology ensures that this is possible for every customer that walks into a store or scrolls through a mobile website.

Share this post

  • Twitter
  • Facebook
  • Linkedin

Subscribe to our blog

Related blog posts

Visit the Resource Hub