Logo for light backgrounds
The mark paired with the wordmark, in dark ink. Use this one by default.
Media resources
Brand and media resources.
Everything you need to represent NewStore accurately: the logo, our colors, and the typefaces we set everything in.
Logo
The logo and the mark
Each file is shown on the background it is made for, and downloads from its own card. Take the one that matches where you are placing it.
Logo for dark backgrounds
The same lockup reversed to white, for dark surfaces and photography.
Colors
The palette
Click any swatch to copy its value.
Brand
Dark Background
#021F59
Newstore Blue
#03318C
Secondary Accent
#0460D9
Main Cyan
#68D8FC
Light Background
#EDFBFF
Logo Red
#ED1558
Neutrals
Slate 600
#475569
Slate 200
#E2E8F0
Slate 100
#F1F5F9
Slate 50
#F8FAFC
Hairline
#E7E8E9
Typography
Two typefaces
Sora sets every heading, Inter sets everything else. Both are variable fonts from Google Fonts, so you can use them too.
Aa
Sora
Titles & headings
Aa
Inter
Body, UI & default sans
Usage
A few rules
Short list, and none of it is fussy. If something you need is not covered, ask rather than guess.
Please do
- Use the logo exactly as supplied, at its original proportions.
- Pick the version made for your background: dark ink on light, white on dark.
- Leave clear space around it, at least the height of the mark on every side.
- Write the name as NewStore, one word, capital N and capital S.
Please do not
- Stretch, rotate, recolor, or add shadows and effects to the logo.
- Rebuild the wordmark by typing the name in another font.
- Use Logo Red for anything beyond the mark itself. It is not a headline color and never belongs in a gradient.
- Put Main Cyan on a white background. It does not meet contrast standards.
Need something else?
Vector files, product screenshots, an executive headshot, or a quote for your piece.