Our story

Built for stores. Built to scale.

NewStore gives the world’s leading retail brands one modern platform to run their stores, backed by a team that knows what it takes to transform retail at scale.

Our mission

Make retail work better.

Retail is complex. The technology behind it shouldn’t make it harder. NewStore was built to replace fragmented systems and disconnected workflows with one modern platform designed around the way stores actually operate.

We bring POS, inventory, orders, fulfillment, clienteling, and payments together, giving retailers one foundation to run their stores today and keep them ready for what comes next.

Behind it is a team with deep experience in retail and commerce technology, united by a simple goal: build technology that works better for the people who run retail.

Our people

Meet our team of innovators.

Michael DeSimone

Chief Executive Officer

Ben Hoskins

Chief Technology Officer

Rebecca MacVittie

Chief Operating Officer

Chris Beutel

SVP, Finance

Ryan Baldeo

SVP, Marketing

Sameer Bhaidani

SVP, Sales

Cailin Broccoli

VP, Customer Experience

Mike Griggs

VP, Professional Services

Alan Bateup

VP, Product Management

Curtis Wohlfeld

VP, Commercial Strategy & Operations

Milestones

Company Milestones

2015

NewStore is Founded

Stephan Schambach, having helped bring retail online and into the cloud, sets his sights on the store itself, founding NewStore with a vision to give brick-and-mortar retail the modern, mobile-first platform it deserved.

2018

First Customer Goes Live

UNTUCKit becomes the first brand to go live on the NewStore platform, marking a defining moment in the company’s mission to transform how retailers run their stores.

2020

Salesforce Invests in NewStore

NewStore receives a $20M strategic investment from Salesforce, underscoring growing momentum with shared customers including Burton Snowboards and Ganni.

2021

NewStore Raises Series B-1 Financing

NewStore secures $45M in funding from General Catalyst, Activant Capital, and Salesforce Ventures, accelerating the company’s growth and expanding its global footprint.

2022

NewStore Launches Shopping App Offering

Through the acquisition of Highstreet Mobile, NewStore adds a native shopping app to its platform, giving retail brands a fully integrated mobile experience for their customers.

2024

Michael DeSimone Joins as CEO

With NewStore entering its next stage of growth, Michael DeSimone joins as Chief Executive Officer, bringing more than 30 years of commerce technology leadership to the role. Founder Stephan Schambach transitions to Chairman of the Board.

2025

NewStore Payments Launches

NewStore introduces its own payments capability, completing the platform’s end-to-end store operating system and giving retail brands a single, fully integrated solution from POS to payment processing.

2026

NewStore Introduces Flexible Platform Packaging

NewStore introduces a modular approach to its platform, giving retail brands the flexibility to start with what they need today and scale into a full store operating system over time. It’s a milestone that reflects both the evolution of the platform and NewStore’s commitment to meeting retailers at any stage of their journey.

By the numbers

The people behind NewStore.

Nationalities

We’re a diverse group with 24 different nationalities making up the NewStore team.

Languages

No matter what yours is, we’ll understand your needs.

Team Members

Spanning across two continents, our team totals more than 100 retail experts.

Careers

Retail is changing. Be part of what’s next.

We’re a team of builders, problem solvers, and retail obsessives on a mission to make stores run better. Think you belong here?

See Current Opportunities