The logic behind every route. Locations are ranked by priority and daily capacity, so when one fills up, the next order moves to the next best option.
Order Management
Every order ships from the right place.
Retail changes by the minute. Route orders based on what’s happening right now, from available inventory to store capacity and delivery speed.

Every order, the smartest route
Get every order where it needs to go, from the best place to send it.
Benefits
Connected order operations in real time.
Fulfill every order from the best location
Route orders using live inventory, store capacity, delivery speed, and fulfillment availability.
See every order from start to finish
Track orders, fulfillment progress, exceptions, and customer updates from purchase through delivery.
Keep orders moving when things change
Adapt fulfillment as inventory, capacity, and conditions change across the network.
Fulfill orders through connected store workflows
Give store teams simple workflows to pick, pack, and fulfill orders alongside daily store operations.
What it does
Every order, routed on live conditions.
From the moment an order lands, keep it moving through the best path to fulfillment.
Every step, stamped. See when an order was placed, routed, picked, packed, and shipped, with every fulfillment decision captured in its history.
Keep the order alive. If no location can fulfill it, the order waits instead of failing and reroutes when inventory or capacity opens up.
However it gets there. Warehouse, ship-from-store, in-store purchase, and pickup all run through the same order system.
Omnichannel, in numbers. See how every omnichannel capability performs and what it adds to the business.
Part of the platform
Where orders, inventory, and fulfillment stay in sync.
Orders, inventory, stores, and fulfillment run on the same platform, so every decision works from the same real-time picture.
Every order, routed right.
Routes automatically on live inventory, cost, delivery speed, and store capacity.
overall sales upliftLorna Jane
See real-time routing in your network.
A 30-minute look at how NewStore routes every order based on what’s happening across the network.
Proof
Every order to the right place, the first time.
Different brands. Different fulfillment strategies. One thing in common: more orders fulfilled from the right place.
Lorna Jane
Orders are now routed in real time to the location best positioned to fulfill them.
overall sales uplift
Read the storyEvery order, one decision
Routing, status, and exceptions in one system, so “where is this order?” has the same answer wherever it’s asked.

Marine Layer stores sell beyond their own inventory.
If it’s not in the store, the sale doesn’t stop there. Fulfill from anywhere in the network.
increase in store sales from endless aisle
Read the storyBuy online, pickup in-store. 5% of everything sold.
One order type that only works if the order, the stock and the store agree on what is actually available.
Order Management, answered.
A retail OMS decides where and how each order is fulfilled, then tracks it through to delivery. It replaces manual routing and disconnected tools with one decision layer.
An OMS helps improve fulfillment by using inventory and operational data to decide where each order should be fulfilled. NewStore can route orders based on live inventory, store capacity, delivery speed, and safety stock, and adjust routing when fulfillment conditions change.
It is built into the NewStore platform, connected natively to inventory, POS, and store fulfillment. Decisions are based on live data, not batch updates or separate integration layers.
The order management system decides which orders should be fulfilled from stores versus distribution centers based on inventory and capacity. It then triggers store workflows automatically, without overloading store teams.
An ERP is the system of record for finance, purchasing, and reporting. An OMS manages the customer order: where it is fulfilled, its status, and any return, in real time. Most retailers run both, with the two exchanging inventory, order, and sales data. NewStore OMS works alongside your ERP rather than replacing it.
Yes. NewStore POS and OMS run on one platform, so you can replace both as part of a single project. You can also take a phased approach, starting with POS and adding OMS when it makes sense for your rollout, integrations, and business priorities.