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NewStore Appoints Pat Deskin as Chief Revenue Officer 

Industry veteran to lead the unified commerce platform provider’s go-to-market strategy and accelerate company growth

BOSTON – September 10, 2024NewStore, a mobile-first unified commerce platform for global retail brands, today announced the appointment of Pat Deskin as its Chief Revenue Officer. In this role, Deskin will oversee the company’s go-to-market organization, leading both worldwide sales and strategic partnerships.

Deskin brings extensive enterprise SaaS sales leadership experience to NewStore. Early in his career, he spent several years with Series A companies prior to a twelve-year stint at Oracle. He then went on to hold executive sales positions at Zuora, Salsify, and Bluecore. In each role, Deskin achieved substantial revenue growth, built high-performing sales teams, and fostered long-term customer and partner relationships. At NewStore, he will leverage this expertise to strengthen the company’s position as a leader in the retail technology space. 

“Pat’s experience in guiding high-performing sales organizations makes him an ideal addition to our leadership team as we enter our next phase of growth,” said Mike DeSimone, CEO, NewStore. “His proven ability to scale businesses will be instrumental as we continue to advance our vision and meet the evolving needs of global retail brands.”

“The current state of retail reflects a complex mix of challenges and opportunities driven by economic conditions, consumer behavior, and technological advancements. I joined NewStore because they are paving the way for brands to navigate these industry shifts with confidence and innovation,” added Deskin. “In this role, my goal is to build on the company’s strong foundation, accelerating growth, expanding our global reach, and forging lasting partnerships that will empower our customers to thrive in an increasingly competitive environment.”

With Deskin’s appointment, NewStore is well-positioned to further its mission of creating unified commerce experiences that meet the demands of today’s connected consumers.

To learn more about the NewStore Unified Commerce Platform and to request a demo, visit: https://www.newstore.com/ 

About NewStore
NewStore offers the world’s most scalable and globally compliant unified commerce platform, featuring the easiest-to-use, lightest tech stack for fast and flexible deployment. With its advanced omnichannel POS and branded shopping apps, NewStore enables premium retail brands to deliver exceptional customer experiences across every channel. Trusted by 85+ brands in 55+ countries, NewStore drives a 30% increase in sales through seamless transactions, personalized interactions, real-time inventory visibility, and flexible fulfillment options. To learn more, visit www.newstore.com and follow us on LinkedIn.

Media Contact
Ryan Lemos
Senior Manager, Corporate Communications
rlemos@newstore.com

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