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NewStore Customer Decathlon Wins EHI reta Award for Omnichannel Excellence

NewStore named Top Supplier of 2020

Decathlon awarded in Best Omnichannel Solution category for use of NewStore platform

BOSTON & DUSSELDORF – February 18, 2020 – NewStore, the first to provide Omnichannel-as-a-Service, today announced it won the Top Supplier Retail Award 2020 from EHI Retail Institute as part of the retail technology awards (reta) Europe. Decathlon won Best Omnichannel Solution for the deployment of the NewStore Omnichannel Platform.

EHI is a scientific institute of the retail industry. It is made up of international retail companies and their industry associations, manufacturers of consumer and capital goods, and various service providers. The reta awards honor retail companies for their implementation of outstanding and innovative retail technology solutions.

“Decathlon has been a great partner to NewStore for years. It has fully embraced omnichannel as the business expands in the U.S., leveraging our apps to turn associates into a mobile point of sale, living website and instant customer support,” said Stephan Schambach, Founder and CEO, NewStore.

NewStore is the first cloud-based platform to combine omnichannel order management with mobile point of service, unlocking in-store revenue drivers like endless aisle and store fulfillment. Omnichannel-as-a-Service streamlines checkout and creates personalized experiences on the store floor while efficiently managing order routing on the back end.

“NewStore allows Decathlon to put more associates on the store floor where they belong. They are armed with an iPhone and ready to help customers as opposed to being stuck behind a cash wrap waiting to process transactions with a clunky old POS,” said Tony Leon, CIO/CTO, Decathlon.

For more information on Decathlon’s deployment of the NewStore Omnichannel Platform, read the case study and watch the testimonial video.

About NewStore
NewStore operates a platform that allows retailers to run their stores on iPhone. The company delivers Omnichannel-as-a-Service with the first cloud platform to connect order management with mobile point of service. NewStore transforms the store into an ecommerce-like experience, equipping store associates with iPhones for mobile checkout, endless aisle, store fulfillment and inventory. Customers include Burton Snowboards, Decathlon, GANNI, Outdoor Voices and UNTUCKit. The company was founded by Stephan Schambach, who pioneered ecommerce at Demandware (now Salesforce Commerce Cloud), and has offices in Berlin, Boston and New York. Learn more at www.newstore.com.

Media Contacts
NewStore
Casey Antonelli
Senior Director of Corporate Communications
casey@newstore.com

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