NewStore × Burton
A complete digital transformation.
How the world’s largest snowboard brand — standing sideways since 1977 — rebuilt its direct-to-consumer stores on NewStore.
Standing sideways since 1977
From park to peak, in every store.
The Challenge → The Solution
One brand, every channel — on systems that couldn’t keep up.
As Burton grew from wholesale into a global direct-to-consumer business, its stores ran on legacy systems that fought the brand at every turn:
- Different associate workflows store to store
- Varying fiscalization requirements across markets
- Limited real-time inventory visibility
- System instability across a growing DTC footprint
On the floor
What changed in the stores
iPhone POS
One device for checkout, inventory, and clienteling — in every store, worldwide.
One order record
Every sale, return, and exchange unified across stores and channels — one view of the customer.
The Results
What the transformation delivered
“Our store guides have been able to easily transition to the iPhone based point of sale system and immediately start assisting customers with a higher level of service.”
Brian McAllister — Director of Global Operations, Consumer Direct, Burton
Now imagine it for your brand
This is what an omnichannel transformation looks like.
Mobile POS, order management, store fulfillment, and clienteling — one platform, live in every store. Let’s build yours.