In 2015, serial entrepreneur Stephan Schambach drafted the best and the brightest
in the tech, commerce, and retail industries to form NewStore

Stephan Schambach, Godfather of Ecommerce

Stephan Schambach
Founder and CEO

Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPOs with multi-billion dollar market caps. In 2016, Demandware was acquired by Salesforce and is now known as Salesforce Commerce Cloud.

As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands.

He has won numerous awards around the world for his technology and entrepreneurial leadership, and he is the author of Makeover: How Mobile Flipped the Shopping Cart. He is also an investor in several software and green-tech startups.

headshot of joel abdinoor

Joel Abdinoor
Chief Financial Officer

Joel is an experienced leader in building, restructuring, transforming and increasing the profitability of companies in a diverse range of life cycle including start-up, high growth and market & product expansion. He was previously Vice President of Finance at DataXu where he led the finance and accounting teams globally.

As CFO at NewStore, Joel oversees finance and operations while working across the organization to optimize the business for growth.

headshot NewStore_CMO

Phil Granof
Chief Marketing Officer

Phil is an award-winning marketing executive with over 20 years of experience in marketing strategy and brand development. Prior to NewStore, Phil was Executive Vice President and Chief Marketing Officer of Black Duck Software, a global enterprise software company where he successfully repositioned the entire brand, built a modern marketing organization, and simultaneously redefined an industry.

As Chief Marketing Officer of NewStore, Phil combines his analytical data-driven approach to marketing with creative vision to oversee Demand Generation, Product Marketing and Management, Brand Development and Corporate Communications.

michelle goodwin headshot

Michelle Goodwin
Chief People Officer

Michelle is a passionate and hands-on human resources executive with more than 25 years of demonstrated success in the software industry. She has held several senior HR positions at high tech companies at various stages of growth, including Gomez, Inc. (acquired by Compuware) and Black Duck Software (now part of the Synopsys Software Integrity Group). As VP of HR at Black Duck, Michelle grew the team from 150 to 400 employees worldwide.

As Chief People Officer at NewStore, Michelle leads the company’s global people strategy, including recruiting, employee relations and culture. She is passionate about coaching, mentoring and career development, as well as building a productive and fun work environment.

headshot image of jane cannon

Jane Cannon
Chief Product Officer

Jane is a seasoned product leader in the OMS and POS spaces, with experience leading start-up and enterprise level teams across many functions. Prior to joining NewStore, she held various roles at Oracle including VP Cloud Automation Development, and VP Retail Omnichannel Development. Preceding Oracle, she spent more than eight years at Micros Retail as a VP Ecommerce Development and VP/CTO, and in similar roles at CommercialWare, an OMS provider within the Boston tech community.

In her role as Chief Product Officer at NewStore, Jane leads Product Management and partners with internal teams to continually grow and evolve the NewStore Omnichannel Platform.

Johannes Mainusch Headshot

Dr. Johannes Mainusch
Chief Technology Officer

Johannes is a skilled technology leader, with IT management experience spanning startups and large enterprises. He held previous positions at XING AG, Otto GmbH and Deutsche Post – E-POST Development GmbH, where he learned how to scale distributed product development teams (up to 300+ people and 500 deployments per week) while keeping business flowing (more than €2 billion in revenue). In 2016, Johannes helped found kommitment GmbH, a democratic and participatory consulting firm.

As Chief Technology Officer at NewStore, Johannes is responsible for progressing product development, maintaining platform stability, and delivering innovation together with the company’s finely tuned and distributed IT organization. He likes tube radios, fast bikes, collaboration, growing organizations and business.


Alexander Ringsdorff
VP, Corporate Development

Alexander is a dedicated and hardworking executive who has been a serial entrepreneur in ecommerce since 2001. Prior to joining NewStore, Alexander was Chief Executive Officer of CouchCommerce GmbH where he guided online stores into the Post-PC Commerce Age to unify their commerce experience.

As Vice President of Corporate Development at NewStore, Alexander is leading strategic alliances, technology partnerships, investor relations, identifying and acquiring companies (M&A), as well as developing and leading market strategies that position the NewStore to achieve long-term growth.

headshot image of Andreas Stein

Andreas Stein
VP, Engineering

Andreas is a collaborative technology executive, leading his teams with transparency and encouraging autonomy and agility to best fulfill customer needs. Previously he was Chief Technology Officer at pepperbill GmbH, a startup company that develops mobile POS systems. Before working in software development and computer science, Andreas held positions in sales and mail and freight transportation.

As Vice President of Engineering at NewStore, Andreas leads several teams of engineers across the globe. He works closely with engineering and product management to drive efficiency and develop quality software for the NewStore Omnichannel Platform.

headshot image of tony dipaolo

Tony DiPaolo
VP, Sales

Tony is a dedicated enterprise sales leader, committed to helping customers deliver on their vision of omnichannel retail. Prior to NewStore, he was one of the first sales representatives within the NetSuite Retail vertical. Tony began his career as an investment banking analyst, supporting transactions for technology businesses in the payments, commerce and digital industries.

In addition to NewStore, Tony serves on the Board of Directors of Work ‘N Gear, a family-owned, 50 store retail organization transforming the working gear buying experience.

As Vice President of Sales, Tony leads the sales and sales engineering teams. He is responsible for designing and executing strategic plans to promote sales growth globally, and guiding customers through the omnichannel change management process.

headshot image of Hendrik Hoppe

Hendrik Hoppe
VP, Services

Hendrik is a determined and experienced service leader who has built and led service organizations for the past 20 years. He previously led a global services team at Demandware (now Salesforce Commerce Cloud). In addition to managing services teams under a P&L, he helped ramp up a significant partner ecosystem designed to build and maintain global customer rollouts.

As VP of Services, Hendrik manages Support, Professional Services and the System Integrators partner network to ensure timely, efficient and high quality project implementations of the NewStore technology.