Depending on your viewpoint, I’m either a boring shopper, or a very loyal one. My wardrobe doesn’t vary too much from the three or five brands I really like and trust. This type of relationship does put pressure on the retailer because a change in the product or a poor experience (inventory issues, poor customer service, etc.) could turn the shopper away and fall out of favor with the brand.
Now back to me and my boring shopping habits – like clockwork, I buy a new pair of Sperry Top-Siders every spring. While it would be more convenient to buy online, I always purchase these in-store. Shoes are an item I like to see and feel first, and more importantly, I don’t want to wait to start wearing them. According to Retail Dive’s Consumer report, I’m not alone. Forty-nine percent of consumers shop in-store because they want to take those items home right away; however, the biggest risk shopping in-store for a specific item is that the retailer could run out of stock. There is no worse feeling as a shopper than seeing the store associate return from an inventory check empty handed. It. Is. Soul. Crushing.
Unfortunately, this nightmare scenario is more common than not. Our 2017 Mobile Retail Report found that only 25% of store associates are empowered with access to real-time inventory visibility on a smartphone or tablet, which hurts consumers and retailers alike.
With up-to-the-minute inventory visibility, store associates can check on stock levels for items in-store without ever having to leave the customer’s side. This instantaneous inventory transparency could be the difference between losing a customer, or saving a sale. In cases where a retailer might not have a particular item in stock, 21% of store associates are able to lookup inventory levels at nearby store locations on their mobile device ensuring that the customer is able to still get what they’re shopping for. Save the sale, keep customers happy – it’s a win-win.
For more insights, download your complimentary copy of the 2017 Mobile Retail Report: www.newstore.com/mobile-retail-report.