Either You’re Mobile-First, or You’re Last
How mobile helps your customers, your associates, and your brand win at modern retail
Mobile has completely reshaped industries, retail especially. The infinite amount of information at consumers’ fingertips has changed when, where and how they shop. A BRP Consulting study found 63% of consumers rely on mobile phones while shopping in-store. Even more, according to Forrester smartphones will play a role in 90% of all digitally-influenced sales by 2022.
If these statistics suggest anything, it’s that being mobile-first is mission critical to surviving today’s new retail world order.
From product discovery and in-store mobility, to point of sale and payments, learn why mobile is no longer a channel nicety but an organizational necessity.
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