UntuckIt Case Study

UNTUCKit Sees Significant Store Transaction Improvements After Implementing Omnichannel Capabilities

UNTUCKit launched its brand online in 2011, achieving early success for its unique shirts designed specifically to be worn untucked. Despite industry-wide trends of downsizing and closure, the digitally-native company is expanding its portfolio to include brick and mortar.

With plans to grow 100% year-over-year, the brand knew it needed to address the technology component of omnichannel retailing. After evaluating several legacy technologies across POS, order management and ecommerce, UNTUCKit selected NewStore to makes its associates more productive, and its stores more profitable.

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