The very definition of omnichannel differs from one retailer to the next. What doesn’t waiver are the expectations of consumers, demanding an always-on, convenient and personalized shopping experience across all channels and touch points.
So, are retailers able to deliver on these expectations and how many are falling behind?
The 2018 – 2019 Omnichannel Leadership Report evaluates the technologies and omnichannel capabilities of 150 retailers in relation to the customer journey, and its value to customer acquisition and revenue.
The Omnichannel Leadership Report is now available, download your complimentary copy today.