DECATHLON CASE STUDY

Decathlon Ditches Legacy POS To Run Retail on iPhone
and Improve Customer Service

Decathlon is the world’s largest sporting goods retailer, with more than 1,500 stores in 49 countries. For nearly 45 years, it has made product and apparel for more than 80 sports accessible to people around the world. Its mission, “all for sports, sports for all,”  is the fuel behind Decathlon’s entry into the U.S. market. But the brand isn’t playing by traditional retail rules – with its store format, or customer experience.

Decathlon selected NewStore because its mobile-first and cloud-based platform allows retailers to execute omnichannel retailing from an iPhone. Instead of being tethered to cash wraps, Decathlon’s store associates become the point of sale – with the ability to lookup product inventory, process endless aisle transactions, fulfill buy online pickup in-store (BOPIS) orders and check out customers via Mobile Checkout Stations from any location in the store.

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