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BOSTON – August 5, 2025 – NewStore, the world’s most scalable unified commerce platform, today announced that Jewells, a disruptive premium jewelry brand founded by Brett Blundy and BBRC Worldwide, has launched its first fleet of stores on the NewStore Omnichannel POS. With seven locations already open in the U.K. and plans to scale to 2,000 stores across 45 countries within five years, the retailer is leveraging NewStore to support its rapid global expansion and deliver seamless shopping experiences across its physical and digital touchpoints.
“Our mission at Jewells is to build a global brand that connects with customers through meaningful, immersive retail moments,” said Leah Uka, CEO of Jewells. “We chose NewStore because it offers the modern, mobile-first foundation we need to bring that vision to life and the agility to scale quickly and easily.”
Designed for the modern consumer, Jewells offers a trend-led mix of fashion jewelry, personalized services, and immersive in-store experiences. By rolling out the NewStore POS, store associates can complete transactions, manage appointments, process custom engraving requests, and more from anywhere on the store floor—all on an iPhone or iPad. Additionally, built-in omnichannel capabilities, such as clienteling, endless aisle, mixed cart, store fulfillment, and buy online pickup in-store, support the brand’s high-touch service model while delivering maximum flexibility for shoppers.
“Jewells has a clear vision for global growth, and we built NewStore to support that kind of journey,” said Michael DeSimone, CEO of NewStore. “By launching on our platform from day one, they’ve put the right technology in place to scale quickly, adapt easily, and deliver consistent shopping experiences anywhere in the world.”
AbsoluteLabs, a certified NewStore integration partner, led the implementation and will continue to support Jewells as it expands into new markets.
To learn more about the NewStore Unified Commerce Platform and to request a demo, visit: www.newstore.com.
About NewStore
NewStore offers the world’s most scalable and globally compliant unified commerce platform, featuring the easiest-to-use, lightest tech stack for fast and flexible deployment. With its advanced omnichannel POS and branded shopping apps, NewStore enables premium retail brands to deliver exceptional customer experiences across every channel. Trusted by 85+ brands in 55+ countries, NewStore drives a 30% increase in sales through seamless transactions, personalized interactions, real-time inventory visibility, and flexible fulfillment options. To learn more, visit www.newstore.com and follow us on LinkedIn.
Media Contact
Ryan Lemos
Director, Corporate Communications and Content
rlemos@newstore.com
