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UNTUCKit Selects NewStore to Help Scale Rapidly Growing Brick & Mortar Presence in U.S. and Canada

Posted by on Oct 22, 2018

Last updated on October 29th, 2019 at 05:34 pm

NewStore provides endless aisle, mPOS, clienteling and store fulfillment to drive better mobile-first experiences in UNTUCKit stores

BOSTON, MA – October 22, 2018 – NewStore, Inc., the first to provide Omnichannel-as-a Service, today announced that UNTUCKit is the latest customer to embrace its transformative retail experience. Since the direct to consumer brand opened its first store in 2015, UNTUCKit has scaled its physical footprint tremendously. With clienteling, endless aisle, mobile checkout, and omnichannel fulfillment powered by NewStore, UNTUCKit is optimizing its quickly growing business through omnichannel capabilities that scale.

“Our objective is to take the friction and frustration out of retail,” said Stephan Schambach, Founder and CEO, NewStore. “UNTUCKit is among a group of digital native brands that are innovating quickly and overtaking traditional retailers in many ways. Often times retailers struggle in times of rapid expansion, but Chris Riccobono and Aaron Sanandres have made it a priority to introduce the most innovative technology in retail to ensure its core values are scalable.”

UNTUCKit has changed what it means to be effortlessly casual. Implementing NewStore allows the brand to deliver a similarly effortless store experience. The platform enables UNTUCKit store associates to connect meaningfully with customers through mobile and offer inventory visibility for real-time access, providing a top of the line digital experience within the stores. Through the NewStore platform, the brand is also able to provide customers with an array of modern fulfillment options, such as buy online pick up in store (BOPIS) and buy online return in store (BORIS). NewStore acts as the single point of sale (POS) system for UNTUCKit, while bringing endless aisle functionality into stores.

“We started UNTUCKit with the goal of redefining casual and comfortable apparel. As we experience rapid growth, especially continuing our international expansion, we’re in a transitional period where our business will greatly benefit from an omnichannel approach,” said Aaron Sanandres, Co-Founder and CEO, UNTUCKit. “What NewStore has built makes our store associates more productive and our stores more profitable. This partnership will help us scale rapidly, while providing an exceptional experience our customers expect and deserve.”

The NewStore Omnichannel Platform has been rolled out in 41 UNTUCKit stores – 40 in the U.S. and one in Canada.

About NewStore

NewStore transforms brick and mortar shopping into app-powered, digitally connected retail experiences. Purpose built for the most demanding consumers, NewStore is the first to provide Omnichannel-as-a Service, integrating a cloud-based order management system and Mobile POS. With intuitive apps on the front-end for store employees and pre-built ecommerce connectors, retailers can easily offer Endless Aisle, Mobile Checkout, Omni Fulfillment, and Clienteling. NewStore was founded by Stephan Schambach, who revolutionized ecommerce by putting it in the cloud with Demandware (now Salesforce Commerce Cloud). The company is located in Boston, New York, and Berlin. Learn more at www.newstore.com.

About UNTUCKit

One of the fastest-growing retail brands in the U.S., UNTUCKit was created to solve the problem that millions of men struggle with every day by offering shirts designed specifically to be worn untucked. Since launching in 2011, UNTUCKit has grown to 13 product categories, ranging from T-shirts and polos to sports jackets and performance wear. The brand has introduced lines for women and children, offering perfectly contoured hemlines and more than 50 tailored fit options for the whole family. The brand is dedicated to creating an unmatched shopping experience, with 40 physical retail locations across the U.S.—with plans to open an additional 15 by the end of 2018—and one location in Toronto, Canada. For more information visit UNTUCKit.com.

Media Contacts
Casey Antonelli
Director of Corporate Communications, NewStore

Serria Thomas
PR Manager, UNTUCKit

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