NewStore is more than just a name. It’s a set of values, attributes, and artwork that reflects the spirit of out company. Using it consistently will reinforce our passion and commitment to making the world a more connected place.


Don’t combine the NewStore name or logos, or any portion of them, with any other logo, company name, or generic terms. Please don’t edit, modify, distort, rotate, or recolor the logo.

Primary Logo

NewStore Red Symbol and White Logo

White Logo


The NewStore color palette is supported by a robust and flexible scondary color palette.
To ensure creative flexibility – a broad range of colors may be used as a means to complement our primary colors.

NewStore Red


NewStore Grey




Light Blue


Dark Red






Light Grey



NewStore fonts are listed below:

Montserrat is used for all headings

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Open Sans is used for all captions and body copy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Common Mistakes

Avoid these common mistakes.

New Store



This is a friendly reminder that these graphics are proprietary and protected under intellectual property laws.

Display these graphics in a way that implies a relationship, affiliation, or endorsement by NewStore of your product, service, or business

Use these graphics as a part of your own product, business, or service’s name.

Alter these graphics in any way, or combine them with any other graphics, without written consent from NewStore.