Omnichannel Commerce in the Mobile Age

Mobile devices are becoming an extension of the human body, with people using them for almost anything imaginable. Doing research and shopping within and beyond the walls of brick-and-mortar stores is now omnichannel, omnisensory, omnipresent, and omnificent in enabling new strategies to engage customers.

Download our paper Omnichannel Commerce in the Mobile Age, and learn how a first-time purchase is no longer a self-contained event, a new breed of retailer is extending brands and footprints to fit anywhere into a customer’s life, and new roles and retail careers are emerging that include technologically empowered sales associates.

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